Mountain dew: Selecting New Creative If I were Scott Moffitt, I would have selected the following three creative concepts: Cheetah: The main reason I like the Cheetah concept is its adventurous show. I would like to analyze the concept in 2 perspectives: Customer and Company. As far as customer perspective is concerned, I believe customers will retain this ad for a longer time. Main reason is the involvement of wild life and the daring nature of the boy. Usually wild cats are a symbol of power
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as a business student I feel that I now understand how business may be able to use these concepts to increase their efficiency. This book gave me insight on how businesses can use these categories especially in their marketing department because growing up we have only been exposed to the consumer side. One great example I was thinking of while reading this book was Uber, which I feel hits multiple concepts discussed in the text.
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Develop an argument around experimenting with marketing communication in a competitive environment of cross-platform media. How does your choice of social media affect your marketing message? Make reference to your own project and valid readings. Media Platforms: “The media landscape today is a complicated network of connected platforms that content is released on to. When we talk about platforms we mean categories or types of media content that can be consumed by audiences. Example of these
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There are many different ways to generate ideas. You can use the problem-based concept generation. Using this format, the idea is generated because a problem exits. Using internal company records, input from technical and marketing teams, and most importantly, customer feedback, the problem is identified, and ideas are generated that may be a solution to the specific problem. Although this is a great way to generate ideas, it is not the ideal format for Chocoberry. Chocoberry’s ‘problem’ is
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Toni K Bonton Columbia Southern University During the concept stage of research, Starbucks set out to test the idea of a card that utilized dual-functionality versus using two separate cards (Cooper & Schindler, 2011). To do this, online focus groups were used to determine customer preferences. Not only did this type of study measure how well customers understood the dual-functionality aspect of the proposed card and what concepts needed to be explained further, but it also revealed customer
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in the famous 4 P’s of marketing right now! One of the strongest examples of a letter bundle is precisely the 4 P’s of Marketing that E J McCarthy popularized in 1960 for the marketing mix, and which has been widely accepted by academics and practitioners around the world ever since. The 4 P’s of Marketing were later changed to 4 C’s because Bob Lauterborn, professor of advertising at the University of North Carolina, thought the C was a better way to think about a marketing mindset. He dared to propose
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Session 1 MT5006 Jim White Introductions Product Development Overview Break Project Descriptions Team Activity 30 min 45 min 10 min 20 min 60 min PhD in Electrochemistry from UT Austin (1985) IBM: Research and Development (1985 ‐ 1992) 3M (1992 – 2011) ◦ Semiconductors for Solar Energy Conversion ◦ T J Watson Research Center ◦ ◦ ◦ ◦ DFSS Master Black Belt Electronics Business Technical Director for APAC (Shanghai)
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vulnerability, assuming that others will not betray us’, so when that ‘other’ person betray you, you are in front of a disloyal person that you cannot rely on him or her. What concepts did you choose to ilustrate the issue you have chosen? The main concepts that we chose and the main reasons were: * Trust We used this concept because they were friends, and Nicolas didn’t have the money to started the business, so their friend trust in all the effort that he put in developed the business and they
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CASE STUDY ANALYSIS ON NTT DoCoMo: Marketing i-mode ANALYSIS There is one simple word to describe this case, and the word is “RADICAL” . From radical ideas leading to radical technologies, from radical ways to market the technology. We can safely say that the i-mode idea was an immense success, from 2 M subscribers 30 M subscriber’s in just 2 years from launch is a feat that is comparable to none. NTT launched this revolutionary service to reduce the existing load on their wireless
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Doing Good: Corporate Social Responsibility and Brand Concept Article Submission Final Thesis Article Author: Anum Khalid Dar Submitted to: Mrs. Mehrukh Salman Submitted on: 13 April 2015 The idea of brand concept has been used by almost every firm in the world but there has been very little research on what is the impact of brand concept on the consumer’s evaluation of the product. This paper discusses the relation of brand concept with CSR and how it leads to evaluation of the product
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