DIPLOMA IN BUSINESS MANAGEMENT Awarded by Unitedworld School of Business Marketing Environment Name: Lam Chau Tuan (Max) Student ID: 08000 Date of submission: Monday, May 14th, 2012 Word count: 1411. Contents 1.Six environmental forces that can have impact on TV-manufacturing industry: 3 1.1 Demographic forces: 4 1.2 Economic forces: 5 1.3 Environmental forces: 5 1.4 Technological forces: 5 1.5 Political forces: 6 1.6 Cultural forces: 6 2. Opportunities and threats
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DEFINITION OF MARKETING ENVIRONMENT. Marketing environment are those are external and internal environment forces which influence the performance of an organization towards customer satisfaction. External Environment * Includes the competition, other rivals, the market conditions, customer's tastes and preferences. The list goes bigger than that. Anything can be included under competition. The existing rivals, the possible rivals, the product group rivals, and alternative products to satisfy
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RUNNING HEAD: Marketing Environments Marketing Environments Marla Lundborg American Intercontinental University Marketing Environments Businesses face tough decisions in launching and maintaining a product every day. It seems to be a questions answers game or a what if scenario. Analyzing the market and the environments that affect it is essential to successful profitability. As stated by Armstrong and Kotler, (2009), it’s essential to build lasting relationships with customers, competitors
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1) Macro environmental analysis Macro analysis is also known as PESTEL analysis which stands for- Political factors Economical factors Social factors Technological factors Environmental factors Legal factors Political factors The business operation of an organization is always influenced by the policies of state and its government. McDonald’s business is also under the control of government’s rules and regulations. The main issue of controlling food business is health and other issues
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5/3/2014 Topic Outline MARKETING ENVIRONMENT Principles of Marketing Lecture 2 Scanning the marketing environment Components of the marketing environment. Impact of the macro-environment. Impact of the micro-environment. Marketing Environment • Scanning the Marketing Environment Companies scan the marketing environment in order to change and adapt their marketing strategies – as it provides opportunities and threats. In doing this companies must be proactive, It is pointless to
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The Marketing Environment With the advancement of the development of technology and ideology in the modern society, sales increase for most businesses in various fields is no longer just to promote products in exchange of money. In order to aim at having more market share in the today’s world, many companies, especially multinational corporations, are going to expand their businesses with more complicated and scientific analyses and researches. Therefore, market strategies are introduced and widely
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YEAR 2010-2011 Late Shri Alkesh Dinesh Mody The Institute was co-founded by Shri. Dineshbhai Mody in loving memory of his beloved son Late Shri Alkeshbhai D. Mody, who was a dynamic stockbroker and a noble soul. The logo of our institute “VISION, ERUDITION, FAITH and CHARACTER” negates INJUSTICE (ANANYA), IMMORTALITY (ANNETI) and GREED (PARIGRAHA) in every domain of life. The Institute was set up in response to fulfill the need of financial literacy in the global business arena. The
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REI Marketing Environment Worksheet List the current characteristics of each environmental factor as they relate to REI. REI is a specialty retailer whose product line focuses on equipment and materials for the outdoor recreational enthusiast. They carry nearly everything one needs to enjoy the outdoors comfortably and effectively. Shoppers will find that they can purchase everything from tents, sleeping bags and camping equipment to specialized clothing to mountain bikes, kayaks and climbing equipment
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REI Marketing Environment Worksheet List the current characteristics of each environmental factor as they relate to REI. U.S. Economy How does the current U.S. economy affect REI retail operations? 1. If the country was in a depression that would affect REI retail operations. People would begin to adjust their spending habits and would cut back on buying items that they don’t necessarily need such as a vast array of REI products. This would decrease REI sales which in turn would decrease
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3: Analyzing the Marketing Environment Subject: Marketing Management Prepared by: Joel Gapit Cañon Professor: Dr. Antonio S. Valdez ------------------------------------------------- MBA School Year: 3rd Semester2014-2015 Learning Objectives: (2nd part allocated reports / continuation) * Identify the marketing trends in the firm’s natural resources and technological environments. * Explain the key changes that occur in the political and cultural environments. * Discuss how
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