Marketing Exam Questions Student’s name Institutional affiliations 1. A company that choses to use the value approach will focus more on delivering value to the customer whereas one that uses the 4ps will focus more on the product. For the two companies steps will almost be the same only that the one using the value approach offering more. For instance the value approach goes beyond availing the product but ensures the customer understand the product and gets the most of the product. The
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MGM 301- Exam #1 Study Guide Chapter 1- Creating Customer Relationships and Value Through Marketing Marketing: the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, it’s stakeholders, and society at large - more broad than advertising and selling - stresses the importance of delivering genuine benefits to customers To serve buyers and sellers, marketing needs to: 1.) discover the needs and wants of prospective customers 2
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decision and post purchase decision. The buying process starts when the buyer recognized a problem or need triggered by internal or external stimuli, marketers need to identify circumstances that trigger a particular need so they can develop marketing strategies that trigger consumer interest. After the need has been recognized, the buyer becomes more receptive to information about a product and may enter to an active information search looking for reading material, phoning friends, going online
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Principles of Marketing Midterm Exam Part 2 1. What is the American Marketing Association’s (AMA) definition to marketing and what does marketing entail? Marketing is the process of planning and implementing the origin, pricing, promotion and distribution of ideas, goods and services to create exchanges that fulfill individual and organizational objectives. More informally, Marketing is said to be a business function dealing with customers and managing profitable customer relationships. This
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Vivian Menzies Marketing 5000 Final Exam 1. List and briefly describe using examples the five major promotional mix tools. How would these be used to introduce a new line of microwave pasta meals? I utilized the 5 promotional mix tools in my Starbucks presentations as seen below- I will utilize the similar tactics introducing a new line microwave pasta meals. Advertising | | I would advertise utilizing he following: TV, Social Media Tweet, Facebook and Pinterest for local recipes
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Chap 6 creating product solutions Video clip Tommy excessive emotive Richard always watching, customer focus Product Strategy * Is a well conceived plan that emphasizes becoming a product expert, selling benefits, and configuring value-added solutions * Helps salespp make the right decision concerning the selection and position of products to meet specific customer needs Selling solutions * Are mutually shared answers to recognized customer problems * More encompassing
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Sample Questions-Exam II 1) Information provided by one firm on household demographics and lifestyle, purchases, TV viewing behavior, and responses to promotions is called: a. multi-source data b. marketing research data c. single-source data d. on-line data e. in-home data 2) Ford Motor Company uses the slogan “No boundaries” for its ad campaigns for Ford SUVs. It invites people who want ultimate people-carrying and gear-storing capabilities
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Supplementary Final Examination 2012 MARKETING FOR FINANCIAL SERVICES (MKTG2003) Writing period: 2 Hours duration Study period: 15 Minutes duration Permitted materials: No restrictions The exam consists of two sections – Section 1 contains a short case study and a question related to the case study. This section is compulsory – all students must answer this question. Your answer to this question is worth 50% of the total marks for the exam. If you do not provide an answer
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BLAW 2210 Term Paper Career Preparation My top two career choices are corporate financial analysis in investment banking and actuary. I will be discussing the legal environment of my career choices, taxing authorities, entity structure, graduate school in order to obtain certain license, self-assessment of my chosen careers. First, I will discuss how I can work as a corporate financial analysis in investment banking. After that, I will talk about what I need prepare to be an actuary. 1.corporate
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“I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.” Steve Jobs, Cnet News. May 10, 2007 1. Patterns in Microsoft’s response to competitive threats and opportunities Standardization and simplification, complementary products, aggressive market penetration strategies (tenacity, deep investments and bundling), aggressive deal making. If I were to quote Microsoft’s best and most genius strategy that allowed them to gain
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