Student Name: Brad A. Wisener Student Identification Number: AC0526591 Course Number and Title: BU320C – Marketing Principles Assignment Number and Title: BU320C Assignment 05 Date of Submission: February 16, 2014 Explain how the marketing of services differs from the marketing of products, including the four (4) marketing elements that distinguish services from products. Next, discuss six (6) ways that firms can help employees provide better service. Finally, explain the four (4)
Words: 812 - Pages: 4
Marketing Project Juan G Martinez Jr October 18, 2013 Marketing Management 522 Professor Ken Ninomiya 1.0 Executive Summary 2.0 Situation Analysis At this present time, the tutoring industry is not showing any signs of slowing down as the number of students in school continue to grow. It is also important to point out that as the number of students increase, so does the concern of the parents that seek tutoring for their children. According to the U.S. Department of Education, the number
Words: 7647 - Pages: 31
degree online, understanding how online degree programs work and finding the right program for you as an individual are important steps that each student needs to evaluate and complete before choosing which program they are going to enroll in. This marketing plan is intended to look at overall online programs. Executive Summary Pursuing and obtaining an MBA degree is an accomplishment. More and more undergraduates are choosing to go on to pursue a Masters Degree in their field. As a result
Words: 2319 - Pages: 10
PERSONAL DEVELOPMENT PLAN SECTION A INTRODUCTION A personal development plan otherwise known as personal Enterprise plan (PEP) according to Allen. D (2009) be defined as action plan been laid down by an individual, it includes setting achievable goals with specific timing and according to a particular choice if career and it also helps in job improvement and student enhancement in their studies. In other to have a good personal development plan, there must be a full assessment by the individual
Words: 2989 - Pages: 12
MKGT 370 01/28 -Superbowl: Favorite, least favorite, 02/04: Exam: 50 MC, TF, 1,2,5-7 What’s on ADS: humor, animals, sex, products. Chapter 1: 1. Definition: Delivering VALUE, focus on products 2. Needs and wants: Need food, drinks. Want entertainment. 3. Marketing entails an EXCHANGE: product (what it is made of), price (quality based on price), place (where), promotion (everything you do to sell ur products) * Products: Good (things can touch, shoes), Service (Taxi, atm
Words: 676 - Pages: 3
that you review the University Catalog and Student Handbook so that you can be successful in this course. 4201 Wilshire Blvd., Suite #610 ♦ Los Angeles, CA 90010, CA, U.S.A. ♦ T: (323) 938-4428 ♦ F: (323) 938-4-4429 ♦ E: www.iau.la MKT 500C Marketing Management Syllabus Instructor Name: Instructor Phone: Instructor Email: Campus / Room: Mode: COURSE DETAILS Christopher Lloyd, MBA (310) 594-1023 clloyd@iau.la Main Campus – B Hybrid Term/Year: Days: Time: Start: End: Fall
Words: 9115 - Pages: 37
BBI FINAL EXAM REVIEW NOTES Needs: The things you have in order to stay alive Wants: The things not necessary for survival but makes life more pleasant Fad: A style, activity, or interest that is very popular for a short period of time Trend: A general development or change in a situation or in a way that people are behaving; involves long term change Good: Good are tangible objects that last a period of time Services: Helpful acts that are performed in exchange for pay and it is intangible
Words: 703 - Pages: 3
MG220 Marketing Management Group Term Project – Case Study on Marketing BBA2011 / Fall 2012 GUIDELINES (Page 1 of 2) Dated: Oct 5, 2012 Issued for: MG220 Marketing Management / BBA 2011 / Fall 2012 Prepared by: Muhammad Talha Salam, Asst Professor, FAST School of Management, Lahore Total Marks: 10.0% Selecting the Organization - Pakistani (preferably Lahore-based) - Having a formal marketing function - You may select the organization where you have any personal or professional references
Words: 590 - Pages: 3
These are the automatically computed results of your exam. Grades for essay questions, and comments from your instructor, are in the "Details" section below. | Date Taken: | 4/3/2014 | Time Spent: | 47 min , 55 secs | Points Received: | 60 / 60 (100%) | | Question Type: | # Of Questions: | # Correct: | Multiple Choice | 10 | 10 | | | Grade Details - All Questions | Question 1. | Question : | (TCO C) Sam wants to buy a washing machine and is looking for something that is
Words: 726 - Pages: 3
STUDY GUIDE FINAL EXAM MKTG 2080 Review- Marketing Mix External (Macro/Micro) Environmental Forces Consumer Decision Process (need/search/alt. eval/purchase/post-purchase) Product- Product Lines (Width/Length) Types of Products (convenience/shopping/specialty) PLC Stages-intro/growth/mature/decline Price- Price/Quality Relationship New Material Chapter 10-Marketing Channels- Distribution/Channels/Place/Supply Chain Management (production to consumer) How channel members add value
Words: 307 - Pages: 2