BRAC University School of Business Summer2015 COURSE OUTLINE MKT 201: Principles of Marketing Section – 2, 5 [“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” ― Philip Kotler]. |Section |DAYS |TIME |Room No | |2 |Mon & Wed |09:30 - 10:50 |UB20203 | |5
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Break Even (Unit Sales Price-Variable Costs) Fixed Costs = Break Even (Unit Sales Price-Variable Costs) Fixed Costs = Principles of Marketing – MKTG 3010 – Fall 2014 Final Exam Study Guide –this guide is illustrative rather than exhaustive Topics from overall course themes (about 30-35% of the exam) * Brief definition of marketing: Managing profitable customer relationships * SWOT analysis * Break-even analysis Break Even | = | Fixed Costs | | | (Unit Sales
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What is Social Marketing? by Nedra Kline Weinreich The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed "social marketing." Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires
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| | | | | | | | | | | | | | | What is Social Marketing?by Nedra Kline WeinreichThe health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed "social marketing." Rather than dictating the way that information is to be conveyed from the top-down, public health professionals
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the new-product development process, a marketing manager evaluates how well the idea fits with the company's objectives. • commercialization • development • screening • idea generation 2. When Chase Bank mails a 30-day offer for a new pre-approved credit card with a $2,000 limit to a college student, this is an example of__________. • mass selling • indirect-response promotion • direct-response promotion • integration 3. A firm with a marketing orientation is MOST likely to__________
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groups and how their needs should be accounted for, such as under the Mendelow framework. K (b) (c) (d) (e) K K K K EXAM FOCUS POINT This chapter lays the foundation for an understanding of what organisations are and how they are controlled. These topics represent a higher level of knowledge. According to the Study Guide you must be able to apply knowledge to exam. 1 Purpose of business organisations 1.1 What all organisations have in common An organisation is: 'a social arrangement
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La Trobe Business School INTERNATIONAL MARKETING MKT3IMK Subject Learning Guide Semester Three, 2015 La Trobe University Sydney Campus Lecturer: Dr Ian Benton Email: BENI@learning.auscampus.net Subject Details GENERAL DETAILS Subject Code: MKT3IMK Subject Title: INTERNATIONAL MARKETING Teaching Period: Semester 3 Location(s): Sydney Credit Points: 15 Mode: On Campus 3 Level: ENROLMENT REQUIREMENTS Prerequisites: Co-requisites: Incompatibles:
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Marketing Management MGT 310-Module Handbook Marketing Management Module Handbook Course Code MGT310 BBA-5C Dr. Sher Akbar Faculty of Business Administration Department of Management Sciences Department of Management Sciences, CIIT Islamabad 1 of 8 Marketing Management MGT 310-Module Handbook Contents Introduction ................................................................................................................................ 3 Contacting the Module Instructor
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Semester Number of credits Lecturer Email of the lecturer Prerequisites Form of studies Teaching language GRAV009 Advanced Topics in International Marketing Compulsory Graduate Graduate school 1 2 st nd 6 ECTS; 36 hours of class work, 126 hours of self-study Prof. Dr. Hemant Merchant hemant.merchant@yahoo.com Marketing, International Marketing; Programme requirements (pre-reading) Consecutive (Evenings & Online) English COURSE ANNOTATION This course is designed to facilitate a more “applied/practical”
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York University Schulich School of Business Marketing Department MKTG 2030 – Winter 2014 – Marketing Management – Sections R, S, T Instructor: Linda Reeser (lreeser@schulich.yorku.ca) Section R: Tuesday 8.30-11.30am – N107 Office: N304. Section S: Tuesday 2.30-5.30pm – N107 Office hours: Tuesday 12-2 or by appointment Section T: Thursday, 2.30-5.30pm – N107 Description Marketing involves satisfying consumer needs and desires with the right product/service, priced at the
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