A PROJECT REPORT ON Study of Customers Satisfaction towards the “ Pure it” (HUL) (With special reference to Cuttack city) For partial fulfillment of MBA degree course of Biju Pattnaik University of Technology Submitted By: Soumya Prakash Pani Roll No. B/10/01 Reg. No.1006281028 MBA 2010-12 External Guide: Internal Guide: Mr. Pratim Chatterjee
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Customer Relationships - Defining a Market-Oriented Mission o Mission Statement (Statement of the organization’s purpose) ▪ Should be market-oriented ▪ Defined in terms of customer needs ▪ Should not be too narrow/broad ▪ Should be realistic ▪ Should be specific ▪ Should fit market environment ▪ Should base on distinctive competencies
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Introduction of Information System An information system is a software that helps user to organize and analyze data. This makes it possible to answer questions and solve problems relevant to the mission of an organization. Many organizations work with large amounts of data. Data are the basic values or facts and are organized in a database. Many people think of data as synonymous with information; however information actually consists of data that has been organized to help answer questions to
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Friends Café. The reason we decided to come out with this name is because of:- 1.1.1 Name of Relationship It is because five of us are close friends since in college. If people came to our cafe also they make friends with us and other customer because we always serve with smiling. 1.1.2 Reputation It is because we want our café different from other café and for sure want a good reputation. Friends Café is representing our main product of business that is café while cake is
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have had good financial results. Their people/staff satisfaction is high. Their customer satisfaction index high and are termed “loyal”. What really happened was that they had not implemented TQM correctly. In their attempt to focus on the customer they had neglected their staff. During Project Sovereign BT lost 130 000 staff members. This may have been because the strategy and vision was not shared with all the staff. The outcome was however that they probably lost many good people. The
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AMUL “THE BRAND OF INDIA” A Marketing Study Report An insight into the integrated marketing strategy behind the iconic Indian brand with the longest running ad-campaign. ACKNOWLEDGEMENT We would like to express the deepest appreciation to our Project guide and mentor Dr. S K Jain, Delhi School of Economics, who has the attitude and substance of a genius: he convincingly conveyed a spirit of adventure in regard to project, and an excitement in regard to teaching. Without his guidance
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chapter 2 strategic planning In Contemporary Marketing Chapter Overview Today’s marketers face strategic questions every day. Planning strategy is a critical part of their jobs. The marketplace changes continually in response to changes in consumer tastes and expectations, technological developments, competitors’ actions, economic trends, and political and legal events, as well as product innovations and pressures from suppliers and distributors. Although the causes of these changes
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Internship Report On “Operational Activities of Supply Chain Department at Nestlé Bangladesh Limited” 1 Internship Report on “Operational Activities of Supply Chain Department at Nestlé Bangladesh Limited” Supervised by Mr. Mohammad Rezaur Razzak Associate Professor BRAC Business School BRAC University Prepared By Nahid Islam ID-09104050 BRAC Business School BRAC University Date of Submission September 07, 2014 2 Letter of Transmittal:
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employees. General Motors (GM), like Chrysler, has, for decades, paid its workers well—too well perhaps for what it received in return. Having labor costs higher than the competition, without corresponding advantages in efficiency, quality, and customer service, does not seem to have served GM or its stakeholders well. On the other hand, Nucor Steel pays its workers very well relative to what other companies inside and outside of the steel industry pay. But Nucor also has much higher productivity
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Equity………………………………………………………………12 5. Segmentation……………………………………………............................................13 6. Brand Positioning………………………………………………………………….....13 7. Brand Personality…………………………………………………………………….14 8. Vodafone 360 – Value Added Service to build customer delight……………………14 9. Building Culture at Vodafone………………………………………………………..15 10. Vodafone as an employer…………………………………………………………….16 11. Vodafone Stakeholder Relations……………………………………………………..16 12. Vodafone Brand Survey (Appendix A)………………………………………………17
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