MINOR PROJECT REPORT ON “TO STUDY AND ANALYZE THE CONSUMER BUYING BEHAVIOR WHILE EATING OUT AT KFC AND TO STUDY THE MARKETING STRATEGIES OF KFC FROM THE PERSPECTIVE OF STRATEGIC MARKETING” PROJECT SUPERVISOR SUBMITTED BY:- Amity School Of Business (ASB) Sector 125, Noida, Uttar Pradesh Phones: 0120 244 5252 Website: www.amizone.net CERTIFICATE This is to certify that Mr.___________, Roll No.________, has completed his research project and has submitted
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this project we have tried to implement all the aspects of licensing with the light of our limited knowledge. In the recent past most of the people in Bangladesh were not very cautious about the looks and design of the bathrooms; but now a days there is a new trend in our country to build own home or to renovate flat with high quality fittings. So there is grate demand of house fittings in our country. Also now a days people are very much concern about there own bath room and want to decorate
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Ensure that all current and future products have similar interfaces. 25 5. Recommendation #5: Apple should gain access to additional distribution channels and sales outlets in the international market. (international presence) 25 4. Recommendation #4: Apple should reduce prices. 25 5. Appendices (A-D) 27 Appendix A: Environmentally Improved Products 27 Appendix B: Retail Store Analysis 29 Appendix C: Apple Sales Strategy Survey 31 Appendix D: Apple’s Retail Store Customer Feedback Survey
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INTRODUCTION Theory & Concept “A business has two – and only two – basic functions: marketing and innovation.” -Peter Drucker The rapid pace of change and intense competitive pressure in today’s marketplace demand that brands continuously innovate and reinvent themselves to maintain their relevance and market position. In this context, brand repositioning and other revitalization strategies have become a business imperative for battling brand erosion. The appeal of brand repositioning is
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services for mass people. All these are deeds, processes and utilities comprise primary deeds and actions performed for customers. Compatible with this simple definition, services include economic activities whose output is not a physical product, are generally consumed at the time they are produced, provide added value in the form of amusement, comfort and convenience etc. and are essentially intangible concerns of the first purchaser. Difference between Service and customer service Services are deeds
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characteristic eg. Coal from India, Australia Characteristic – Can be Qualitative / Quantitative Fulfilling – satisfying / meeting the requirements Requirements – needs, wants ,desire Conformance to specifications - as per JOSEPH JURAN Quality – Customers’ perspective Fitness for use - as per PHILIPS CROSSBY: how well the product function supposed to be Quality of Design : Designing Quality characteristics into a product / Service for eg. Cars from Mercedes Benz and Ford Motors are equally
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Assignment 2: Case Study students can find and use additional (updated) information on the organization for their assignments Journal of Knowledge Management Practice, December 2005 Available online at: http://www.tlainc.com/jkmpv6.htm Knowledge Sharing Practices In KM: A Case Study In Indian Software Subsidiary Sachin Bhirud1, Lewlyn Rodrigues1, Pradeep Desai2 Manipal Institute of Technology1, Philips Innovation Campus2 [pic] ABSTRACT: This study is concerned with the knowledge
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Table of Contents 1.0 Introduction of Shangri-La Hotel 3 2.0 Shangri -la Hotel existing Vision, Mission, Goals and Objective 4 2.1 Proposed new Vision and Mission 5 2.1.1 Vision 5 2.1.2 Mission 5 3.0 Shangri-La Hotel Internal and External Environment 7 3.1 Internal Assessment: Strength 7 3.2 Internal Assessment: Weaknesses 9 3.3 External Assessment: Opportunities 10 Growing Airline Industry 10 3.4 External Assessment: Threats 12 Increasing in Competitors 12 4.0 IFE, EFE
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Institute of Business and Information Technology PU, Lahore Project Report “Procter and Gamble” Organization Theory and Design F10BB (Morning) Submitted To: Ma’am Heena Saleem Submission Date 11th June, 2014 Group Members: Abeeha Mahmood F10BB038 Taliha Ghazi F10BB037 Saba Javed F10BB008 Komal Asim F10BB036 Fatima Mushtaq F10BB004 Zunaira Mumtaz F10BB018 Table of Contents Brief History and Background of the Organization: 3 Structure
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College of Computer Training (CCT) Assignment Cover Page Module Title: Assignment Title: Lecturer Name: Student Name: Student No.: Assignment Due Date: Academic Year: Year 1 Year 2 Year 3 DECLARATION [pic] Business Strategy Assignment 1-4 Lecturer Name：Charlie Dayman Student Name: XIANG XIANG LIN, CHEN CHEN HE CLEBER ALMEIDA, NAMIR EL MULHIM Student Number: 2012855, 2012979, 2012939, 2012840 17th December, 2013
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