Marketing Management Orientations

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    Gap Model

    summary form below. Gap 1 | * Inadequate market research orientation |  Lack of upward communication |  Insufficient relationship focus | Gap 2 | * Absence of customer driven standards |  Inadequate service leadership |  Poor service design | Gap 3 | * Deficiencies of human resource policies |  Failure to match supply and demand |  Customers not fulfilling roles | Gap 4 | * Ineffective management of customer expectations |  Overpromising |  Inadequate

    Words: 777 - Pages: 4

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    Towards an Integrated Model of Customer Service Skills and Customer Loyalty Mobile

    International Journal of Commerce and Management Emerald Article: Towards an integrated model of customer service skills and customer loyalty: The mediating role of customer satisfaction Amjad A. Abu-ELSamen, Mamoun N. Akroush, Fayez M. Al-Khawaldeh, Motteh S. Al-Shibly Article information: To cite this document: Amjad A. Abu-ELSamen, Mamoun N. Akroush, Fayez M. Al-Khawaldeh, Motteh S. Al-Shibly, (2011),"Towards an integrated model of customer service skills and customer loyalty: The mediating

    Words: 15964 - Pages: 64

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    Alberto

    have to be there to do it). 13. There is a triangle formed between the firm, the service provider on the front line, and the customer. The bond between the customer and the service provider is the strongest: the other two links need constant management attention. 14. Quality (and “good service”) is in the eye of the beholder: Not everybody defines it the same way. 16. Talk in the customer’s language, not yours. Both the engineer and the gentleman want to know what the garage did, but they

    Words: 1219 - Pages: 5

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    Experience Marketing

    Conceptualizing and measuring experience quality: the customer’s perspective Ting-Yueh Changa∗ and Shun-Ching Horngb aGraduate Institute of Leisure, Recreation and Tourism Management, Southern Taiwan University, No. 1, Nantai Street, Yung-Kang City, Tainan 71005, Taiwan, Republic of China; bGraduate Institute of Business Administration, National Chengchi University, 64, Section 2, ZhiNan Road, Wenshan District, Taipei 11605, Taiwan, Republic of China (Received 14 October 2008; final version

    Words: 9796 - Pages: 40

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    Research Chapter 3

    Golden Arches restaurant Sdn. Bhd. (GARSB) or franchisees. BROAD PROBLEM AREA Our broad problem area is focused on observing and focusing on the situation that occurs in McDonald’s. We had observe that the problem, currently exist in the management and service itself. For example, the way the manager admonish their employee in inappropriate ways in front the customer will affect the workers emotion that will lead to a bad service. In diagnosing the McDonald's organization, the first issue

    Words: 3714 - Pages: 15

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    Service Quality

    Service Quality Service quality is a term which describes a comparison of expectations with performance. A business with high service quality will meet customer needs whilst remaining economically competitive. Improved service quality may increase economic competitiveness. This aim may be achieved by understanding and improving operational processes; identifying problems quickly and systematically; establishing valid and reliable service performance measures and measuring customer satisfaction

    Words: 1332 - Pages: 6

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    Taxation

    97. STOCK BROKING SERVICES A. Date of introduction: 01.07.1994 vide Notification No.1/1994-ST dt.28.06.1994. A. Definition and scope of service: “Recognised stock exchange” has the meaning assigned to it in clause (f) of section 2 of the Securities Contracts (Regulation) Act, 1956 (42 of 1956). (Section 65(90) of Finance Act, 1994 as amended) “Securities” has the meaning assigned to it in clause (h) of section 2 of the Securities Contracts (Regulation) Act, 1956 (42 of 1956). (Section 65(93)

    Words: 2715 - Pages: 11

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    Michelin Star

    standards of service is defined by customers who have experienced that service and used their experience and feelings to form a judgment. In order to achieve a quality service organization, commitment from employees and support from all levels of management is necessary. Therefore, it is important for managers who provide goods or services constantly to keep track of information about the company’s well being as far a meeting its customers’ needs are concerned. Service companies are trying to find

    Words: 475 - Pages: 2

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    Service Classification and Strategic Links of Train Services

    Service classification Taking nature of transport service into consideration of a service classification model, the Service Process Matrix model by Schmenner (1986) is considered to be the best in capturing service features and clearly describe a position of Inter-city train services in a service industry. According to the model, train services operations are classified in a high degree of capital investment relative to personnel employment. It also demonstrates less customer interaction along

    Words: 1967 - Pages: 8

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    Characteristics

    Characteristics of Service Quality to Delight Customers A customer of The Container Store completed her purchase and headed for her car, children in tow. She placed her package on the ground as she put the children in the car and then drove off forgetting the package. Realizing her mistake just a few minutes late, she returned to the parking lot, but the package was gone. She re-entered the store hoping that someone had turned in her package, but no one had. Salesperson James Castleberry remembered

    Words: 1803 - Pages: 8

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