The Fashion Channel - Preparation for Class Discussion As preparation for discussing this case in class, students should be ready to respond to the following: 1. How would you interpret the consumer and market data if you were Dana Wheeler? 2. What is the expected outcome of each of the targeting scenarios? (Complete both the Ad Revenue and Financial calculators to fully understand the financial impact of the scenarios.) 3. Develop a factual analysis of the segmentation options
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AIRLINES Problem Solution: Classic Airlines [Triple click anywhere in this paragraph to begin typing your introduction.] Describe the Situation Issue and Opportunity Identification Classic Airlines commands a fleet of more 375 jets that serve 240 cities with more than 2300 daily flights. In the 25 years since it inception, Classic Airlines has grown to an organization of 32000 employees, and it earned $10 million on $8.7 billion in sales (Simulation, 2009). Classic in no stranger to
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Threat of new entrants (High): • Competitors: new comers from Eastern Europe offering a lower price product but also of lower quality (e.g. Slovakia) • Low barriers to entry • Retailers encourage sale of low quality products • Potential of differentiation of product offered • Easy access to suppliers and distributors • Economies of scale Bargaining power of suppliers (Low): • Many suppliers both local and international • Long history offers high bargaining power Industry Rivalry (High) •
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Under Armour STEEP Analysis Socio Cultural: Due to, the global rising trend of quality awareness, and global health conscious of athletes and customers, they are more willing to pay for the quality product, regardless of its price with more expectation in enhancing their athletic performances and lifestyle .This is perfectly matched with the company as delivering superior unique, innovative quality products Then, company has to try to tailor the products to meet the needs. Technological: With
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Management of Innovation Developing an integrated MP3 online storage tool Laruelle Alexandre – Messaoudi Sami – Mharzi Amina – Ndao Soda - Touré Adama Institut de Commerce International de Dunkerque Target Market Needs Target: general public Needs: security, products availability, rapidity, wide products range, competitive prices Lead-Users Lead-users within the industry: cultural goods consumers, readers, e-buyers Lead-users outside the industry: none Lead-Users wishes
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Case Background Heineken, a brewer company mostly known for its beer, was founded in Amsterdam in 1863. Heineken’s success dates back to 1889, winning a gold medal for its beer at the Paris World’s Fair and becoming one of the largest beer sellers in the Netherlands four years later. In 1937, Heineken granted its first license to a foreign brewer to produce Heineken beer according to the original formula to become available to markets outside The Netherlands. To keep control over their own
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Sweetest Dreams Inn Case Analysis #1 1) Mr. Phan, owner of the Sweetest Dreams Inn, is extremely production-oriented. This is probably due to the fact that he has held a job as a production manager for a company producing industrial machinery for many years. Production orientation can be defined as: making whatever products are easy to produce and then trying to sell them. Customers are viewed by managers like as Mr. Phan, as purchasers of their product instead of people
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Price discrimination is essentially a difference of price for the same product. Generally, Price discrimination refers to the situation where provider of goods or services implements a different sales price or charge standard for different recipients of same level and same quality of goods or services. Operators have no reasonable grounds for providing a different price of the same kind of goods or services to the buyers under the same conditions; this constitutes price discrimination. Price discrimination
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carry multiple brands or varieties where the item is essentially the same. It provides members with a selection of only about 4000 items, this results in a high volume of sales from a single vendor, allowing further reductions in price, and reducing marketing costs. Costco also saves money by not stocking extra bags or packing materials; to carry out their goods, customers must bring their own bags or use the merchandise shipping boxes from the company's outside vendors. Costco’s business model is appealing
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General Analysis of wine industry and Murfatlar Wine Market has some features that customize the overall food market. In this market, competition between different types of products plays an important role, outlining the size of supply and demand. The substitution effect plays an important role in the competition between alcoholic and nonalcoholic drinks, as an essential element of this market. Wine market is a mature market whose development is strongly affected by favorable or unfavorable consumer
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