Proton’s External Environment Analysis Contents Introduction 4 PART: 1 Proton Introduction 4 About Proton 4 PART: 2 Proton’s External Environment Analysis 5 2.1 PESTEL Analysis 6 2.1.1 Political and legal factors 7 2.1.2 Economic Factors 7 2.1.3 Social-Cultural Factors 8 2.1.4 Technological Factors 8 2.1.5 Environmental Factors 11 2.2 PROTON’s SWOT Analysis 12 2.3 Industry Analysis 12 Proton five forces model 13 2.3.1 Threat of New Entrants 13 2.3.2 Bargaining Power
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Proton (automobile) Proton Holdings Berhad (stylised PROTON) is a Malaysian automobile manufacturer. It is headquartered in Shah Alam, Selangor and operates an additional manufacturing plant in Tanjung Malim, Perak. The company was established in 1983 as the sole national car company until the advent of Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil Nasional Sendirian Berhad. (National Automobile Company Private Limited). approved by the Cabinet in 1982, leading to the
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between Proton Saga 1.3 FL and FLX model? (10 marks) PERUSAHAAN OTOMOBIL NASIONAL BERHAD or PROTON was incorporated on May7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. PROTON produced Malaysia’s first car, the Proton SAGA which was commercially launched on July 9, 1985 by Malaysian Prime Minister, Dato’ Seri Dr. Mahathir Mohamad who conceived the idea of a Malaysian car. There are 6 series of Proton Saga. The
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MARKET SUMMARY Proton is the Malaysian national automobile manufacturer (Malay acronym for Perusahaan OTOmobil Nasional, 'National Automobile Enterprise'), which was established in 1983 under the direction of the former Prime Minister, Dr. Mahathir Mohamad. Proton Holdings Berhad, the holding company, is listed on the Bursa Malaysia. Based on technology and parts from Mitsubishi Motors, production of the first model, the Proton Saga began in September 1985 at its first manufacturing plant in Shah
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Assignment for Ex. Bachelor in Management – Marketing Module[pic][pic] [pic] There’s much ado about the new Proton Saga FLX, and for good reason – the entry-level offering from the company now wears a continuous variable transmission, and the variant also finally brings stuff like ABS and EBD to the playground, so you can expect that there are plenty of questions as to how the just-launched variant shapes up. Nothing like sampling the car then, and though it was a only a short workout, it did
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1. 1 H NMR spectra for all five possible amide products plus the amide that would be obtained using 4>nitrobenzoyl chloride and isopropylamine are posted on Blackboard. Identify each (i.e. spectrum A corresponds to 3>methylbenzamide). Briefly explain your reasoning in each case, and assign all NMR signals. m-Methylisopropylbenzamide – 2 – Because This HNMR has 15 total hydrogens and exhibits three unique peaks in the benzene ring region. p-Methylisopropylbenzamide – 4 – Because this
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Chlorination of an Alchohol Results The final product was 2-chloro-2-methylbutane and its yield was 2.48 grams (MW: 106.5 grams). Weight of 3-methyl-2-butanol: 3.92 grams (MW: 88.15 grams). Theoretical yield: 3.92g alcohol x 1 mol alc. x 1 mol product x 106.59 g prod. = 4.74 grams product 88.15 g alc. 1 mol alc. 1 mol prod. Percent yield: 2.48 grams product (experiment yield) x 100% = 52.3% 4.74 grams product (theoretical yield) Discussion
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Chapter 1 Introduction 1.1 Background of Research The research is align regarding with ‘Purchasing Decisions on Proton Cars’. This study is dealing with Malaysian automobile industry. All Islamic countries hold its pride of producing automobiles by Malaysia. Proton Saga was the first ever which made Malaysia to obtain recognition worldwide for its impressive performance. This national project has progressed extensively merging with the United Kingdom’s well known automaker (Lotus International)
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STUDENT’S NAME : ROSSIAH BTE ABDUL RAHIM I/C NO : 691006-07-5376 PROGRAMME : EXECUTIVE BANCHELORS CLASS DATE : 30 June 2012 & 1 & 8 JULY 2012 INTAKE DATE : MAC 2012 MODULE : MARKETING MANAGEMENT TRAINER’S NAME : MR ANTHONY GERARD CENTRE : IGE SEBERANG JAYA OVERALL MARK (Fill up by Trainer) | | | |QUESTION |MARK
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Assignment for Ex. Bachelor in Management – Marketing Module[pic][pic] [pic] There’s much ado about the new Proton Saga FLX, and for good reason – the entry-level offering from the company now wears a continuous variable transmission, and the variant also finally brings stuff like ABS and EBD to the playground, so you can expect that there are plenty of questions as to how the just-launched variant shapes up. Nothing like sampling the car then, and though it was a only a short workout, it did
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