ECOMMER In partial fulfillment of the requirements in E-commerce (ECOMMER) Submitted to: Mr. Jaime Borromeo Submitted by: K32 Term 2, A.Y. 2015-2016 I. Company Background bookcop.com is a start-up conceptualized by four business students from De La Salle University who all intend to apply what they have been learning so far and have a stable source of income, at the same time. Eyeing on providing value to their fellow students through their business, they had identified that one
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competencies 3 Core competencies 3 Network-based strategies 3 Sustaining competitive advantage 3 Performing strategic systems analysis 3 Managing strategic transitions 3 Product differentiation 3 Focus on market niche 3 Strengthen customer and supplier intimacies 3 Conclusion 3 Recommendations 3 References 3 Abstract: Daily life today requires the use of information technology systems. Endeavour such as education, manufacturing, research etc, treat information systems as
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items at cheaper price; they cannot effective produce trendy counterculture image due to price and mass production. I feel that Sears doesn't want to create a "trendy, counter-culture image." Appealing to the counter-culture will turn off their main customer base, which tends to be mostly the parents and grandparents of those who would appreciate a trendy, counter-culture image. . Wal-mart shoppers are looking for a bargain when they go shopping at their stores. Wal-mart is known for their lower price
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development of computers1. E-commerce emerged during the 1990s when Internet was opened to commercial use and in 2000; E-commerce became a hit in United States and Western European where a great number of businesses represented their products or services in the World Wide Web2, promoting and selling to businesses and consumers alike. Before going into a narrower focus in terms of geographical constraint, which is Malaysia, terms such as E-business and E-commerce would be defined in the following
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achieving strategic business objectives. Entire sectors of the economy are nearly inconceivable without substantial investments in information systems. E-commerce firms such as Amazon, eBay, Google, and E-Trade simply would not exist. Today’s service industries—finance, insurance and real estate, as well as personal services such as travel, medicine, and education—could not operate without information systems. Similarly, retail firms and manufacturing firms require information systems to survive and prosper
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Company Summary 4 3.0 Products Offered 4 4.0 Market Analysis Summary 5 4.1 Competition: 5 4.2 Target Market: 6 5.0 Web Plan Summary 8 6.0 Strategy and Implementation Summary 8 6.1 SWOT Analysis: 8 6.2 Implementation: 10 6.3 Marketing Strategy: 11 6.4 Sale Forecast 12 8.0 Financial Plan 13 8.1 Important Assumptions 13 8.2 Breakeven Analysis 13 8.3 Projected Profit and Loss 14 8.4 Projected Cash Flow 17 8.5 Projected Balance Sheet 17 8.6 Income
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decrease. We have come up with two major marketing objectives: increase product awareness and increase market share while still maintain profitable. Through segmentation, we can better identify and group our potential customers. Since consumers have different wants and needs, by segmenting the market, we have decided how NGP could compete with others, and how it would be perceived by customers. To prepare for NGP’s launch, we have designed the marketing mix to create product offers that is uniquely
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new approach. Are you publishing using social media? The Yellow Paper Series 2 Our advice is to STOP. While many marketing organizations have embraced social media as an additional outbound marketing channel, they aren’t quite seeing the results they were hoping for. We think it’s time for a new approach. Has your organization ventured into social media marketing? Have you set up a Twitter account? A Facebook fan page for your offering? Or have you posted some YouTube videos? Are you brainstorming
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Exam cases: Kodak Virgin Australia Post Pre-seen exam information Semester 2 2012 Global Strategy and Leadership © CPA Australia Ltd 2012 Case Scenario 1 Kodak case facts Eastman Kodak Company (Kodak) was founded in the late 19th century by amateur photographer George Eastman in Rochester, New York. With the slogan ‘you press the button, we do the rest,’ Kodak gave consumers the first simple camera in 1888, making a cumbersome and complicated process easy to use and readily accessible.
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Recommendations………………………………………………………………………11 Conclusion........................................................................................12 References………………………………………………………………………………….13 Ecommerce refers to the buying and selling of products or services over electronic systems through Internet and other computer networks. The most popular medium in which e-Commerce is conducted is the internet. It combines a range of process such as:
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