ECS8_C03.qxd 10/15/07 14:23 Page 93 The Strategic Position 3 Strategic Capability LEARNING OUTCOMES After reading this chapter you should be able to: ➔ Distinguish elements of strategic capability in organisations: resources, competences, core competences and dynamic capabilities. ➔ Recognise the role of continual improvement in cost efficiency as a strategic ➔ Analyse how strategic capabilities might provide sustainable competitive advantage on the basis of their value
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(suppliers can submit only one bid and cannot know the other bids). Ebay is a sealed-bid type of auctions. Reference Price - an internal price in memory or external price that is compared with an observed price. Internal price is formed by purchase context, cost, current prices of similar products, past prices. External prices consist of advertised prices. Price discrimination occurs when a company sells a product or service at two or more prices that do not reflect a proportional difference
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surface to review some of the ‘insider secrets’ of Amazon’s success. Like eBay, Amazon.com was born in 1995. The name reflected the vision of Jeff Bezos to produce a large-scale phenomenon like the River Amazon. This ambition has proved justified since, just 8 years later, Amazon passed the 5$billion sales mark – it took Wal-Mart 20 years to achieve this. By 2008, Amazon is a global brand with over 76 million active customers accounts and order fulfillment to more than 200 countries. Despite this
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model I’ve used Amazon in my books for over 10 years now since many companies, from startups and small businesses to large international businesses, can learn from their focus on the customer and the approach of using technology and analysis to improve results. It consistently outperforms other companies in its ACSI customer satisfaction rating too. I aim to keep the case study up-to-date for readers of the books and Smart Insights readers who may be interested. In it we look at Amazon’s background,
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e-tailer, p. 78 barriers to entry, p. 78 community provider, p. 80 intellectual property, p. 81 content provider, p. 81 portal, p. 84 transaction broker, p. 85 market creator, p. 86 service provider, p. 86 e-distributor, p. 88 e-procurement firm, p. 88 B2B service provider, p. 89 application service provider (ASP), p. 89 scale economies, p. 89 exchange, p. 89 industry consortia, p. 90 private industrial networks, p. 90 industry structure, p. 93 industry structural analysis, p. 94
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Amazon’s Marketing Plan Case Amazon's Target Market Segmentation E-commerce is becoming more international now as more foreign countries flock towards the online marketplace. Technology is becoming less expensive as it is being produced more than ever. This allows underdeveloped countries to use these online marketplaces such as eBay or Amazon. Across the world, shoppers are buying more products online; and even with their mobile phones. Amazon is creating websites for China. The U.S. has been
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Authorize.net About the organization Authorize.Net is a payment gateway service provider allowing merchants to accept credit card and electronic checks payments through their Web site and over an IP (Internet Protocol) connection. Authorize.Net claims a user base of over 305,000 merchants, which would make them the Internet's largest payment gateway service provider. In November 2007 Cybersource purchased Authorize.Net for $565 million. Authorize.Net was originally purchased in 2004 by Lightbridge
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Marketing environment The important forces which bear on marketers, all arising from the behavior of individuals or groups, may readily be listed under four heads, namely the behavior of consumers, the trade, competitors, and government which govern the mixing of marketing elements. (Borden 1964). because of rapid changes in today's marketplace and new and emerging business practices, it is easy for an organization to fall behind by not keeping up in areas such as technology, regulations
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differentiation by customer-focused information services such as holding online customers’ preferences and providing customization. One of the main competitive advantages of the company is unique bundling of several recourses such as service and distribution. Amazon was initially an online bookseller that directly shipped orders to customers; however, the company grew substantially and soon established a distribution network through which it could ship millions of items to customers all over the world
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EBay Case Analysis Lynn Ryan Graduate School of Oklahoma Wesleyan University 1. How does eBay create value? Ebay creates value in different ways. First, it provides sellers the opportunity to advertise to a larger market which can be compared to newspaper, radio and TV advertising. Ebay charges a fee based on the final price. It also allows sellers to set up their own eBay stores to sell and advertise their products. Monthly fees for these stores create additional revenue for the online
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