paper dolls. They liked to imagin the dolls beeing different persons who were working, swiming, playing with friends etc. Ruth, who owned the company Mattel with her husband, understood that pretending how the future would be was part of growing up for kids. She did some research and found that there was room on the market for a doll like Barbie. Mattel had been making lots of toys before Barbie but when Ruth said that she wanted them to make a small doll for kids all the men in the staff had their
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Mattel, Inc: The Lead Paint Recall Ron Montalto tossed the newspaper onto a growing pile. The Sept 22, 2007 Wall Street Journal headline read “Mattel Seeks to Placate China With Apology.” The headlines in the stack of papers told the story: Mattel Announces Third Toy Recall – CNN Money (Sept 5, 2007) Mattel Does Damage Control After New Recall - Wall Street Journal (Aug 15, 2007) Owner of Chinese Toy Factory Commits Suicide – New York Times (Aug 14, 2007) Lead Paint Prompts Mattel to Recall
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Meet Polly Pocket, My Nemesis Polly Pocket was inflicted upon uncoordinated adults in 1989 by a British toy company called Bluebird Toys. (Thanks Bluebird!) Mattel and Bluebird held the distribution rights in the early 1990s. Chris Wiggs came up with the Polly Pocket doll for his daughter. Mattel and Bluebird developed his idea into a very popular toy line. Polly is a small doll--approximately 3 and 3/4 inch tall. She is plastic with jointed legs and arms. She comes with all sorts of miniature
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MATTEL VS HASBRO/BARBIE VS BABY ALIVE Abstract: The two highest toy companies, Mattel and Hasbro have various dolls that every little dreams of having. In this paper, I will compare and contrast the “old school” Barbie to the “new reality” Baby Alive and how both companies address the 4 P’s of Marketing. Barbie, America’s top and favorite doll of dolls for years is continuing to grow strong as a play toy or as a collection item. Barbie was launched in 1959 and has since been the famous in
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accesorios y ropa. 3) Que muestre un rostro de ternura caracteristico de los bebes. 4) Que sea lo mas real posible con mecanismos que les permitan reproducir la satisfaccion de las necesidades fisiologicas de los bebes. Principales marcas de Mattel> Little Mommy: Despues de Nenuco, es la marca mas recordada por las ninas. Cuenta con una amplia linea de accesorios. (Pertenece a Fisher Price – seguridad y calidad). Miracle Baby: Cuenta con muchos accesorios , como babero, sonaja y mamila
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The Problem: The problem surrounding Mattel Inc., one of the world’s largest toy companies, is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process), as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends” (Ferrell, et. all 466). This is supported by Mattel’s legal battle with Carter Bryant and MGA, their forced recall of certain toys that were
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extreme speeds and crashing into one another thinking that it was okay to do so. This toy brand does a great job in persuading little boys to get this type of toy. When Lin talks about Barbie and how every little girl wants it due to the marketing of Mattel, “Constantly feeding the public with newer shinier toys, the Barbie enterprise illustrates America’s propensity for consumerism. Upon close examination, Barbie products foster materialism in young females through both their overwhelmingly large selection
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Our Bodies in the Media In any civilization appearance has a huge impact on the daily lives, of those living in it. Some cultures favor piercings, others strength, some wear clothes, others do not. The contributing factors for how they appear, typically go back to traditional roots. Our culture in the US, although influenced by our history, now has to deal with an almost daily changes seen in the media. It is nearly impossible to keep up with what is “in” and how we are “supposed” to look.
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have reported about their feelings towards toys manufactured in China, and sold in the U.S., is that they are unsafe and dangerous for their kids. These issues have come up because many toy manufacturing companies have had serious public issues. Mattel, the largest toy manufacturer, had to recall over 19 million toys. About half of those toys were distributed in the United States, and all were manufactured in China. (Story and Barboza) These toys were recalled because of problems such as small
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Ven Ramos Sociology 100 Professor Sellers 4 May 2015 Socialization of Gender Toys R Us has been around for many years. When you go online you will notice that the boys section have action-oriented categories and the girls section has homemaking, beauty and imaginary categories. The baby section is the only one that is not separated by gender. According to the text book Gender is defined as “ psychological, social and cultural aspect of maleness and femaleness”. According to the textbook,
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