development strategies adopted by Mattel for Barbie and it examines the different marketing strategies and the reasons for the success of Barbie. The case also explores changes in Barbie's image along with the changes in worldwide. The most important thing about marketing strategy of Mattel is adaptation of different environments. When it entered the US market with Barbie, the environment was very clear. I mean the expectations of customers were known more easily. And also Mattel had a high adaptation skill
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Mattel, Inc: The Lead Paint Recall Ron Montalto tossed the newspaper onto a growing pile. The Sept 22, 2007 Wall Street Journal headline read “Mattel Seeks to Placate China With Apology.” The headlines in the stack of papers told the story: Mattel Announces Third Toy Recall – CNN Money (Sept 5, 2007) Mattel Does Damage Control After New Recall - Wall Street Journal (Aug 15, 2007) Owner of Chinese Toy Factory Commits Suicide – New York Times (Aug 14, 2007) Lead Paint Prompts Mattel to Recall
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1B Europe Wheels 2013 Gross Sales by Brand Source: Mattel 2013 10-K 2013 Gross Sales by Region 2013 Financials At-A-Glance $7,117.8 $2.58 $7,052.6 12 $6,841.1 11 $2.22 $2.18 13 11 12 13 Gross Sales Source: Mattel 2013 10-K Gross Sales History (in millions) Gross Margin Operating Margin Earnings per Share Total Shareholder Return (TSR) (For the Year Ending December 31, 2013) Mattel, Inc. S&P Source: Thomson Reuters 1 Year 34% 32% 3
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Mattel’s Chinese Sourcing Crisis of 2007 Bob Eckhart, CEO of Mattel (US), had a problem Mattel had discovered on July 30 that a number of its toys manufactured in China contained lead paint The following month had seen a series of recalls, rising political tensions between the United States and Chinese governments, and a suicide But no company had been in China longer than Mattel; the original Barbie had been created there in 1959 Mattel had a depth of experience and a longevity of relationships
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Ch1. Q1.For the three specific environment influences which affect me will be the demographic and social, technological, and economic. Demographic affect my job is because I am working for a hearing aid company, and most of our customers are older people. As a result, the social and demographic environment will affect my job. Hearing aid is kind of technological product we import our product from Germany, and they will set up the hearing system inside our product, so my job is rely on technology
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Meet Polly Pocket, My Nemesis Polly Pocket was inflicted upon uncoordinated adults in 1989 by a British toy company called Bluebird Toys. (Thanks Bluebird!) Mattel and Bluebird held the distribution rights in the early 1990s. Chris Wiggs came up with the Polly Pocket doll for his daughter. Mattel and Bluebird developed his idea into a very popular toy line. Polly is a small doll--approximately 3 and 3/4 inch tall. She is plastic with jointed legs and arms. She comes with all sorts of miniature
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Mattel Case Study Mattel Case Study Travis Horbulyk 100119910 February 9th, 2012 Problems: * Decrease in market share * Damage to their brand image Issues: * Unable to keep up with changing technology * Children not playing with toys as much as they use to * Battered reputation due to the safety of their toys SWOT Analysis: * Strengths * Brand Name * Strong customer base * Excellent variety of products for both boys and girls * Mattel
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Americans have reported about their feelings towards toys manufactured in China, and sold in the U.S., is that they are unsafe and dangerous for their kids. These issues have come up because many toy manufacturing companies have had serious public issues. Mattel, the largest toy manufacturer, had to recall over 19 million toys. About half of those toys were distributed in the United States, and all were manufactured in China. (Story and Barboza) These toys were recalled because of problems such as small
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Hollywood movie or performed at a famous fashion show. Surprisingly, she never exists in real life and she is literally a toy. Yes, it can hardly be any other toy but Barbie. Nowadays, girls can be seen wearing Barbie clothing, using Barbie perfume, carrying Barbie backpacks, and sleeping in Barbie pajamas, not to mention cosmetics, sneakers etc. (Morgenson 1991, 66). Mattel, Inc., the mother company of Barbie, should feel proud of her. Because on average, an American girl has ten Barbie dolls,
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BARBIE GIRL DROP BOX -4 RESEARCH ON INDIA (QUESTION NUMBER 1a) SUBMITTED BY :DHARMADEV SUNDURU 10/10/2013 INTERNET RESEARCH ON CHINA MARKET FOR TOYS: We, all know that Chinese market is very huge and complex. when it comes to toys market, the world renowned toy makers like Mattel and Hasbro have started their market share in china. Europeans and North Americans have a keen interest to enter into china market but in between they have to face some barriers. REASONS TO
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