SECTION - I 1 INTRODUCTION TO MARKETING PART I Unit Structure 1.0 Objectives 1.1 Introduction 1.2 Meaning & Definitions of marketing 1.3 Importance of marketing 1.4 Scope of marketing 1.5 Concepts of marketing 1.6 Role of marketing manager in changing environment 1.7 Summary 1.8 Exercise 1.0 OBJECTIVES After studying this chapter students will be able to: Understand the meaning and definition of marketing. Explain the nature of marketing Discuss the importance of marketing Know the
Words: 73651 - Pages: 295
SAGE India website gets a makeover! Global Products Enhanced Succinct Intuitive THE Improved Interactive Smart Layout User-friendly Easy Eye-catching LEADING WORld’s LEADING Independent Professional Stay tuned in to upcoming Events and Conferences Search Navigation Feature-rich Get to know our Authors and Editors Why Publish with SAGE ? World’s LEADING Publisher and home and editors Societies authors Professional Academic LEADING Publisher Natural World’s Societies THE and LEADING
Words: 63606 - Pages: 255
Human Resources Management, 13e (Dessler) Chapter 1 Introduction to Human Resource Management 1) The basic functions of the management process include all of the following EXCEPT ________. A) planning B) organizing C) outsourcing D) leading Answer: C Explanation: C) The five basic functions of the management process include planning, organizing, staffing, leading, and controlling. Outsourcing jobs may be an aspect of human resources, but it is not one of the primary management functions
Words: 11187 - Pages: 45
Internship Report On Marketing Services of The Private Universities in Bangladesh -A Case Study On Southern University Bangladesh [pic] BBA Program FACULTY OF BUSINESS ADMINISTRATION SOUTHERN UNIVERSITY BANGLADESH |Submitted By |Under the Guidance of | | |
Words: 23493 - Pages: 94
Chapter 1: Strategic Role of HRM Strategic Role of Human Resources Management Human Resources Management (HRM): management of people in organizations to drive successful organizational performance and achievement of organization's strategic goals - Attract, retain, engage diverse talent - Hire best, develop talent, create productive work environment ** HR Strategy align with Company Strategy Better HR practices = Better Organizational performance Which practices? ○ Profit Sharing Result
Words: 21571 - Pages: 87
Rasel Bhuyan ID 2011010004081 Course Teacher Abeda Awwal ID 2010110001061 Training & Development Kaniz Fatema ID 2010110001080 Mahajabin Begum ID 2010110001070 Program : MBA (THIS REPORT IS SUBMITTED FOR THE PARTIAL FULFILMENT OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION WITH A MAJOR IN HRM) 13 December 2011 Tazreen Rahman Course Teacher (Training & Development) Southeast University Dhaka Campus Subject: Submission of Report Dear Madam, With a pleasure, I
Words: 6264 - Pages: 26
Submitted by:- Ms. NAMRATA KHATRI. DHAVAL SHAH, (MENTOR & FACULTY MEMBER, MBA (FT), SEM II, DBIM,VNSGU) DBIM, VNSGU PREFACE In this development and changing world, I feel proud for being a student of MBA full time course offered by DEPARTMENT OF BUSINESS AND INDUSTRIAL MANAGEMENT, VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT. This report states about the all the departments
Words: 14361 - Pages: 58
anticipated shortages in numbers of trained health care professionals to care for these patients. Therefore, the need to start now to develop more effective and efficient workforce planning models (WPMs) for health care organizations is critical. This white paper contains both important data and insights as well as an assessment tool that will help organizations develop effective WPMs—and support excellent patient care and strengthen the U.S. health care system. By reading through this document in its entirety
Words: 9680 - Pages: 39
CHAPTER -01 INTRODUCTION 1.1 Background of the Study In a developing country like Bangladesh, the banking system as a whole has a vital role to play in the progress of economic development. The number of local commercial banks and foreign banks is increasing day by day. This rapid expansion of the financial market has created immense competition among the existing local and foreign banks. The core business of a bank is providing various services (collecting deposits, lending money, foreign exchange
Words: 10016 - Pages: 41
Resource Management? Nature of HRM Scope of HRM Objectives of HRM Functions of HRM Role of HRM HRM in the New Millennium Summary Self Assessment Questions Reference Books 1.0 Objectives After studying this unit, you will be able to: 1.1 Understand the basic concepts of human resource management (HRM). Explain what human resource management is and how it relates to the management process. Provide an overview of functions of HRM. Describe how the major roles
Words: 92068 - Pages: 369
