Marketing Plan I MKT/421 May 5, 2014 Marketing Plan I McBride Financial Services is a mortgage company that offers low cost mortgage services. McBride Services is operating in five states, Idaho, Montana, Wyoming, North Dakota and South Dakota. As the world becomes technologically advanced McBride Financial Services is working hard to keep its competitive edge in the finance industry. Recently the company has decided to create an App for smart phones that will make applying for a loan easier
Words: 1127 - Pages: 5
McBride Financial Marketing Plan University of Phoenix McBride Financial Marketing Plan McBride Financial Services is a mortgage lender that specializes in conventional, FHA, and VA loans for home purchasing and refinancing. The company is presently headquartered in Boise, Idaho and is looking to expand its operations into Wyoming, Montana, North Dakota and South Dakota. McBride Financial Services current mission is to be the preeminent provider of low cost mortgage services using
Words: 451 - Pages: 2
McBride Marketing Paper McBride Financial Services Marketing Plan Developing a market plan for McBride Financial Services is the purpose of this whole paper. This paper will include the type of market research McBride should do in order to get the best outcome in its marketing. The different types of media McBride should include in its marketing plan. The paper will also cover what target marketing they should use and also it will explain the reason why
Words: 942 - Pages: 4
BSA BSA/310 McBride Financial Services is a startup mortgage lender headquartered in Boise, Idaho. The company will specialize in conventional, FHA, and VA loans for home buying and refinancing. The mission of this company is to provide low cost mortgage services operating in the following five states: Idaho, Montana, Wyoming, North Dakota, and South Dakota. This paper will describe a marketing plan designed to help McBride Financial Services to fulfill this mission using market research, media
Words: 887 - Pages: 4
Week 4 - Individual Assignment McBride Financial BSA 310 Week 4 - Individual Assignment McBride Financial Introduction The following paper briefly describes a marketing plan for McBride Financial Services. Head quartered in Boise, Idaho, McBride Financial Services is a well-known and distinguished as a leading mortgage lender in the five state area of Idaho, Montana, Wyoming, North and South Dakota. McBride Financial also has plans to expand business operations in these states. Loan specialties
Words: 782 - Pages: 4
Prepared by: R.C. Murphy, IT Marketing Executive May 20, 2013 Proposal number: 626-4357 Objective McBride Financial Services is a mortgage lender that provides loans for home purchasing and refinancing. McBride Financial Services has a mission to be the the most distinguished and reliable provider of low cost mortgage services. Their mission statement holds truth and validity with the assistance of an outspoken and proven marketing plan. McBride Financial Services is on its way to becoming
Words: 828 - Pages: 4
McBride Marketing Plan Brandon Hansen BSA310 February 10, 2014 William Zhang McBride Marketing Plan The future of McBride Financial Services lies in marketing. McBride is looking to simplify the mortgage application process and provide low cost mortgages. The target consumer will be professionals and retirees looking for a primary or secondary home and families or individuals looking to acquire recreational property. The way McBride markets to these consumers will be how McBride Financial
Words: 623 - Pages: 3
McBride Marketing Paper Robert Greenleaf BSA/310 November 1, 2012 GARY TEED Marketing is an essential tool to the success and implementation of any marketing plan or strategy. Businesses rely heavily on the targeting the right customers desiring specific needs. There are many considerations to analyze when approaching the development of a successful marketing strategy. Marketing is defined as “the process by which companies create
Words: 844 - Pages: 4
McBride Financial Services Marketing BSA 310 July 10, 2013 Introduction McBride Financial Services is a mortgage service provider that caters to the needs of first time home buyers as well as retirees and business professionals seeking secondary residence in the states of Idaho, Montana, Wyoming, North Dakota and South Dakota. Their business goal is to provide the best services possible through the use of state of the art technology and promotional home buying services; all at a low fixed
Words: 767 - Pages: 4
McBride Financial Services is proud to help those in need of mortgage assistance. Mortgage solutions are offered to citizens or fellow professionals and with McBride's help, most obstacles can be eliminated. They aim to please clients by fighting for low mortgage rates in real estates. McBride Financial Services would like to re-evaluate its marketing strategy and find an alternative of expanding its reach to people who struggle with their current statuses. Before McBride can begin its
Words: 677 - Pages: 3
