MCDONALD’S IN VIETNAM By Ayodeji Akin Abiri Table of Contents Abstract 1.0 Introduction 3 1.1 Background note 4 1.2 Global Strategy 5 2.0 McDonald’s In Vietnam 8 2.1 Entry Strategy 9 2.2 PESTEL analysis of Vietnam 9 2.3 SWOT analysis of HCM city 11 2.4 Expansion strategy 12 2.5
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..............4 Advantages & disadvantages McDonald’s franchise ....................................5 Investment Decision ...................................................................................6 Summary ...................................................................................................7 Reference ..................................................................................................7 I. Background McDonald's is a huge multi-national restaurant chain.
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Vietnam Population 93,421,835 (July 2014 est.)- country comparison to the world: 15 Age structure 0-14 years: 24.3% (male 11,946,656/female 10,800,602) 15-24 years: 17.8% (male 8,598,360/female 8,023,377) 25-54 years: 44.8% (male 20,983,638/female 20,861,243) 55-64 years: 7.4% (male 3,149,494/female 3,763,309) 65 years and over: 5.6% (male 2,034,721/female 3,260,435) (2014 est.) Urbanisation urban population: 31% of total population (2011) rate of urbanization: 3.03% annual rate
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BA0662 I. Background 1. History 2. Mission and vision 3. Business objectives II. S.W.O.T analysis III. Ads/disadvantages of Mc. Donald franchise IV. Investment decision V. Reference list I. Background: 1. History: The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered is located in the United States. The company began in 1940 as a barbecue restaurant operated by
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Macdonal in VietNam. While in viet nam mardonal stores provide marketing strategies based on customer psychology. stores are equipped with Mp3 to customers can listen to music according to their individual preferences. Besides providing high-speed wireless systems to customers dowload music and watch movies in tablet or phone. Mardonal products are manufactured according to international standards should create the trust of customers viet nam. 24 HOUR Vietnam will be the McDonald's restaurant
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and was applied to 23 countries. In 2010, research by Michael Minkov allowed to extend the number of country scores for this dimension to 93, using recent World Values Survey data from representative samples of national populations. What about Vietnam? If we explore the Vietnamese culture through the lens of the 5-D Model, we can get a good overview of the deep drivers of Vietnamese culture relative to other world cultures. Power distance This dimension deals with the fact that all individuals
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Individual Assignment Analysis McDonald’s Franchise in Viet Nam Name: Le Quang Hieu ID student: BA60114 Class: BA0662 Lecturer: Nguyen Quoc Cuong Subject: Entrepreneurial Small Business Individual Assignment Table of contents I. McDonald’s background 1. History 2. Mission and Vision 3. Business objective II. SWOT analysis III. Advantage and disadvantage of MacDonald franchise IV. Investment decision V. Summary VI. References FPT University – BA0662 Page 1 Individual Assignment
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products such as Subway and Liten’Easy, and McDonald’s and Hungry Jack’s have tried to innovate their products to become healthier foods. However, there is lack of choices of products and services for customers and mostly Western food, thus, the menu does not have created great innovations. In addition, the rapid growth and success of Asian cuisine in general has been gradually changing eating habits of the developed countries, particularly Vietnam cuisine. For example, Sandwiches is traditionally
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something on a larger scale. He had been reading reports on a growing American fast-food chain called McDonald’s, which was being extolled in business reviews in many other countries. He wrote the Illinois headquarters in 1974 and expressed interest in the Philippines franchise. However, McDonald’s back then was not yet ready to come to the Philippines. But George, was undaunted by the refusal from McDonald’s. He would send them clippings of economic news, and sometimes he would just write to say hello
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support http://talkfinanceonline.com/swot-analysis-of-mcdonalds/ SWOT analysis of Mcdonalds April 18th, 2012 | Author: admin Share Swot analysis on McDonalds. McDonalds is an international food outlet preferred by every age group around the world. It is a multinational food outlet, despite this it has to be analyzed to evaluate its strengths, weaknesses, opportunities and the threats. Let’s analyze the outlet using swot analysis. Weakness * The weakness that hits the list is the employee
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