25/01/2012 | MERA Edouard, NAIT Amine, PARTOUCHE Julien, THERBAULT Laura | Economic Institutions | Franchising McDonald’s | Franchising McDonald’s Summary I. Presentation of McDonald’s 4 a. The history 4 b. The process for acquiring a McDonald's franchise 5 II. The franchise agreement 6 III. The Mcdonald’s strategy 7 a. A specific strategy 7 b. Advantages of being a McDonald’s franchisee 9 Conclusion 10 Annex 11 Sources 13 “McDonald’s doesn’t confer success on anyone.
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International Marketing Management Using Business Format Franchising as a Market Entry Method McDonald’s Student Name: Nursulu Student ID: Lecturer: Dr. Lester Massingham/ Dr. Tom Abstract This report is based on the advantages and disadvantages of business format franchising and the fundamentals of market entry methods. Using McDonalds which happens to be one of the largest food service companies in the world, the author of this paper will look into the concepts of various market entry
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McDonald’s: From Big Mac to P’tit Plaisir Case Synopsis McDonald’s as we know is the biggest multinational-corporation in fast-food industry. McDonald’s is a symbol of American power and hegemony just like Coca Cola and Nike which its operations is all around the world. And how McDonald’s could successfully entering global markets ? the key components is its standardization in all McDonald’s outlets in the world known as QSC&V (Quality, Service, Cleanliness, Value). You can see and feel the same
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McDonald’s Corporate Company Profile |About McDonald's: [pic] | |McDonald's is the leading global foodservice retailer with more than 30,000 local restaurants serving 52 million people in more than 100 countries each | |day. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women.
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International franchising is often regarded as a low-risk foreign market entry strategy. Does this view fully reflect the attraction of international franchising as a market entry mode? International trade is booming and the world is shrinking rapidly due to faster communication, transportation, and financial flows. Today’s business environment is undergoing fundermental transformation as a result of globalization (Kotler & Armstrong, 2001). According to Hodgetts and Luthans (2003), “globalization
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Franchising – Research activity McDonalds’ The process: Firstly, the potential franchisee must partake in multiple interviews with McDonalds, before moving on with the training process itself. The training process usually takes around 9 months to fully complete, including visiting and working in several restaurants as well as class based tuition. The training must be supported by the franchisee throughout the process, as well as contributing a refundable £5000 training deposit. Figure 1 –
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great impact of a company on Sales, Performance, Brand Awareness and etc. According to Frynas& Mellahi (2011, p. 164), the Entry Mode can be use by MNE(Multinational Enterprise) grouped into five main categories, that are Export, Licensing, Franchising, Joint Venture and Wholly Owned Subsidiaries- Greenfield Investment and Acquisition. Comparing Entry Mode (Refer to Appendix 1) There are two major types of entry mode using by MNE (Multinational Enterprise), Equity and Non-Equity modes (Refer
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The influence culture has on the success of an International Franchise: The case of McDonalds in East Asia and The Americas. Executive Summary In the last six decades, the significance of franchises worldwide has grown to such a large extent that many successful high street shops as well as restaurants have a link to franchising. This dissertation is going to discuss the means by which an international franchise can become successful through the incorporation of cultural adaptations in
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that critically review the different academic opinions related to the issue of franchising. covering as follow; 1. history of franchising 2. definition of franchising 3. concept of franchising 4. PEST of franchising 5. advantages and disadvantages of franchising 6. franchising in the hospitality industry A Very Brief History of Franchising Most of the historians consider that the concept of franchising started in the middle ages, at the time when the feudal aristocrats have started
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more customer oriented. At the same time it comes with challenges with people, productivity, marketing, securing finance, logistical and economical conditions. Beginning in 1940, McDonald Corporation was the world Fast Food restaurant selling hamburgers, chicken, French Fries, milkshakes and soft drinks. Now, “McDonald Corporation is the leading global foodservice retailer with more than 33,500 local restaurants serving nearly 68 million people in 119 countries each day” (www. Mcdonalds.com). Also
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