1. Discuss how Meg Whitman’s leadership reflects transaction leadership? Transaction leadership entails motivating and directing people mainly through appealing to their own personal interest. Transaction leadership focuses on setting performance expectations and goals and providing feedback to followers. Performance goals are promoted by three primary components. These include providing contingent rewards, which leaders set and clarify the goals to reach the short-term and measurable results
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Case Analysis 1: Meg Whitman at eBay Inc. Leadership Behaviors In reading over this Harvard case study about the first CEO of eBay, Meg Whitman we can easily point out several of the leadership behavior techniques that she had exhibited in her many years with eBay. Behaviors included specific task-, relations-, and change-oriented behaviors, and although we will be highlighting only a couple of these behaviors it is important to remember that Meg Whitman’s leadership went well beyond the examples
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Meg Whitman, president and CEO of eBay Inc. is by far one of the most compelling and intelligent leaders I have read or heard about. She faced many challenges, not only to create a marketing image for her company, but also to create a community between her customers and eBay as a whole. In my opinion, her overarching challenge can be characterized by a long-term versus short-term ethical dilemma. Her short-term solution was to hire many new employees because the company was growing so rapidly. However
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Nova School of Business and Economics 3 de Novembro de 2011 Disciplina: Introdução à Empresa Contextualização A eBay surgiu em 1995. Consiste numa plataforma onde se efectuam compras e vendas de produtos através de licitações. Esta empresa teve sempre por base um forte espírito de comunidade e valores que ainda a caracterizam – confiança, respeito, autonomia, igualdade. O grande desafio que enfrenta desde então é manter estas características e, ao mesmo tempo, posicioná-la para crescimento
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!?ART ~n: Comprehensive Cases CASE 5 EBAY IN JAPAN: STRATEGIC AND CULTURAL MISSTEPS "1 am not one for regrets, but 1 still regret we don't have a presence in Japan."] -MEG WHITMAN, CEO, eBay in 2008. "When we arrived last year, the 800-pound gorilla {Yahoo Japan Auctions] was already positioned. ,,2 -MERLE OKAWARA, President and CEO, eBay Japan in 2001 "1 think eBay learned what it did wrong in Japan. Because ofthe nature ofthe auction model, 1 think it now understands that
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Packard announced in 2011 that they were replacing the then CEO Leo Apotheker with former EBay CEO Meg Whitman. [ (Chan, 2011) ]According to Whitman, “HP is investing in innovation, bringing cost in line with revenue, improving profits, lowering debt, optimizing cash flow, and exceeding financial performance.” [ (Takahashi, 2013) ] Instead changing the way that HP did things when Apotheker was CEO, Whitman seems to tweak the way HP will improve their businesses by investing more in business printers
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aspects of eBay have been specifically designed to support an almost freestanding economy (2000; 2003). eBay built a free market. As a facilitator, users are allowed to decide what they want to sell, encouraging continuous growth. The users or citizens are the ones who control the direction of the site. eBay created a legal system that promotes self-governance. The auction site devised a feedback forum to let users rate one another to discourage fraud. The users are constantly educated; eBay teaches
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1. What is eBay’s problem? 2. Which marketing strategy was eBay following: market development or product development? Do you agree with it? 3. What decision-making process should CEO Donahoe utilize to make the decisions necessary to change the company’s product, customer approach, and business model? Pierre Omidyar founded a sole proprietorship in September 1995 called Auction Web to allow people to buy and sell goods over the Internet. The new venture was based on the idea of developing a
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incorporated as eBay. Two years later, Omidyar asked Meg Whitman to direct corporate strategy to continue the accelerated growth rate of the company. Whitman brought to the company global management and marketing experience and soon became President and CEO. In almost no time, the company became one of the Web’s most successful sites, with 233 million registered users. By 2007, the average eBay user spent nearly two hours a month on the site—more than five times the time spent on Amazon.com. Whitman expanded
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Margaret Whitman Hewlett Packard is a multinational hardware and software corporation headquartered in Palo Alto, California. The President and Chief Executive Officer of Hewlett Packard is Margaret “Meg” Cushing Whitman. She assumed this role in September of 2011after serving on the Board of Directors for Hewlett Packard (HP). Meg Whitman was born and raised in Long Island, New York where she graduated from high school in just three years. After graduating, she went on to earn a Bachelor of Arts
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