JetBlue Airways was created with the primary purpose to provide low cost American flights with “top-notch customer service” at budget prices. On the stormy day of February 14, 2007, their airline service was tested to the extreme. JetBlue initially serviced passengers between New York and Florida and then expanded rapidly. By the end of 2006, the airline had 500 flights operating in 50 different cities providing each passenger with (luxury) amenities such as TV, and leather seats (Laudon, pg. 72)
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Problems at JetBlue Debate Stephanie Benson XBIS/219 August 23, 2013 Richard Wallace Problems at JetBlue Debate I think that some things that contributed to the meltdown at JetBlue was how disorganized they were without knowing it. It seemed the decision they had made to wait for the weather to get better was made because they wanted to be known as the best. But instead it ended in failure because the more time they waited for the weather to clear the worse the weather kept getting. In
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What really happened during JetBlue’s Valentine’s Day meltdown that left thousands of passengers stranded in New York? CIOInsight.com offers this detailed explanation of what went wrong behind the scenes. (I spotted it on the Cranky Flier blog.) It’s rather geeky and full of annoying pop-up ads inserted in the text, but interesting nonetheless. It strikes me that the article hits upon a more fundamental problem in JetBlue’s decision-making process, one that has nothing to do with computer systems
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74 Management Information Systems JetBlue Hits Turbulence CASE STUDY n February 2000 JetBlue started flying daily to Fort Lauderdale, Florida, and Buffalo, New York, promising top-notch customer service at budget prices. The airline featured new Airbus A320 planes with leather seats, each equipped with a personal TV screen, and average one-way fares of only S99 per passenger. JetBlue was able to provide this relatively luxurious flying experience by using information systems to automate key
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Problems at JetBlue 1.27.12 XBIS 219 Axia College of Univeristy of Phoneix In the case of JetBlue, I believe a combination of both the management and the technological part of the company was the main cause of the meltdown. In any airport that you visit today, there are systems that log all of your information. However, I think the management staff and the technical staff were at fault when this crisis was happening. With the managerial perspective, I feel that they did not train the workers
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crude oil prices were reported at $103 per barrel as of April 15, 2012. Government figures suggest that jet fuel prices have risen 12 percent since January, which is a 4 percent from last year. In response to the increase, Delta, Frontier, American JetBlue, Southwest and others have increased fares in an attempt to offset costs (USA Today, 2012). While increased fees, fares and related charges have been levied upon the travelers to assist in offsetting the cost of fuel, it is important to mention that
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COMPANY Case JetBlue: Delighting Customers Through Happy Jetting In 2007, JetBlue was a thriving young airline with a strong reputation for outstanding service. In fact, the low-fare airline referred to itself as a customer service company that just happened to fly planes. But on Valentine’s Day 2007, JetBlue was hit by the perfect storm—literally—of events that led to an operational meltdown. One of the most severe storms of the decade covered JetBlue’s main hub at New York’s John F. Kennedy
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JetBlue: Delighting Customers through Happy Jetting In 2007, JetBlue was a thriving young airline with a strong reputation for outstanding service. In fact, the low-fare airline referred to itself as a customer service company that just happened to fly planes. But in Valentine's Day 2007, JetBlue was hit by the perfect storm-literally-of events that led to an operational meltdown. One of the most severe storms of the decade covered JetBlue's main hub at New York's John F. Kennedy International Airport
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HEAVY EDIT JetBlue Airlines: Getting “Blue” again?* JetBlue posted a net income $97 million in 2010. The airline continues to pursue its goal of becoming ―the Americas‘ Favorite Airline‖ and aims attainting positive free cash flow and long term sustainable growth while maintaining adequate liquidity position. Financially, the airline was far better than after the Valentine day fiasco in February 2007 and subsequent loss of $84 million in 2008. It focuses on controlling costs, maximizing unit revenues
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Jet Blue In February 2000, JetBlue started flying daily to Fort Lauderdale, Florida, and Buffalo, New York, promising top-notch customer service at budget prices. The airline featured new Airbus A320 planes with leather seats, each equipped with a personal TV screen, and average one-way fares of only $99 per passenger. JetBlue was able to provide this relatively luxurious flying experience by using information systems to automate key processes such as ticket sales (online sales dominate) and baggage
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