attention in the soft drink market as a new player and to make an impact on customers’ mind, thus boost sales performance of our new product – EST Cola. This event focuses on getting consumer’s responses and communicating with them. In order to target on our main target customers range from 20-30, one of the marketing strategies to be used is celebrity endorsement. Through this, we want to create an energetic atmosphere which align with our marketing strategy and contribute to our brand image. The format
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good-looking young girl wearing pretty vivid dress. 1. When I was preparing for this assignment today 02.01.2014, 4 PM, I took the April 2012 issue of VOGUE Magazine from the shelf. I was looking through it when I saw this print ad there. 2. Target audience of the ad are young women. Young woman 18-35 years old, she is living in the city or nearby. She is self-confident, or she try to be so. She like to go out and to be in the center of attention. She want to feel herself attractive. She want to
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When I was starting the game, my target market is the group of university students. For the product design part, I used the eco-friendly materials because they have high demand for this materials, the shape of the bag is rounded top with thin spaghetti straps, and no special features on it. The unite cost is $10, and the marketing price is $35. I choose the university store to sell the products and no advertisements. At the fist turn, I got $2957.99 for the net profit. As the game progressed, I
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Questions: 1. What are the various market targets for the New Beetle available to Volkswagen? Describe each both demographically and psychographically. What are the pros and cons of each option? What are the appeals of the New Beetle to each group? There are two main target audiences for the New Beetle - baby boomers and younger generation (18- to 34- years-old). The customers were demographically diverse like gender, life cycle, occupation or education etc. but share some common psychographic
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1. INTRODUCTION: 2. LITERATURE REVIEW: Definition of IMC: Integrated Marketing Communications is often referred to as a strategic business process that is used to plan, develop, execute and evaluate co-ordinated brand communication programmes to various stakeholders (Belch & Belch, 2012). It is a simple concept which ensures that all forms of communications are linked together and is called IMC in many spheres. At the most basic level, IMC deals with integration of promotional tools to foster
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the success of the campaign to the Social Judgement Theory. The concept involvement “has been discussed for over “two decades in the consumer behavior literature and even longer in psychology.” (Muncy, 1984) CA took aim in getting a specified target audience who was not engaged with the sport then raising their awareness about the sport and in turn getting them to take action by watching it through the television, or actually watching the games live. The goal was not simply to increase traffic in
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1. INTRODUCTION Frozen foods and confectionary is a thriving business in Malaysia. Confection based foods such as bakeries and pastries such as frozen foods have become the preferred choice for busy parents and people, thus it is a good business to be ventured into. The founder of Craving Puffs Sdn Bhd (from here on will be referred to as CPSB) is Mr Ali who was born and raised in Kedah. Curry Puffs is among the famous traditional snack, loved by Malaysians all over the country. It
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it helps the health program planners analyze health needs for families with school age children. At this point a program can be designed for its target audience. The model allows health programs to be designed efficiently by providing a framework to reduce the process. An essential hypothesis of the model is the active involvement of its target audience, which in this case are families with school-aged children. The participants take an active roll in defining their own issues, creating their own
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8. Current Audience Attitudes/ Perception/ Behavior Provide insight about the target customer in terms of his or her perceptions about the brand. Relevant attitudes, behaviors and perceptions that need to be changer or will filter the key message (Use substantiating research where possible) * May be bored searching for new things * Wants to be changed. Targeting at green tea drinkers who wants to grab a cup of good green tea no matter what brand they are. Coffee drinking is a low involvement
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media content that can be consumed by audiences. Example of these platforms may be: films, episodic shows (tv, web series), games, literature (comic, graphic novels, books), or even social media (facebook, twitter). Each platform has their own affordance and limitations …we need to take into consideration when creating content and stories to be released with each platform.” Researching and investing time into finding resources to communicate and build our target market, social media has given us
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