moved away from conventional cotton to organic t-shirts in order to renew their passion about thier products. They desire to focus on making high-quality, sustainable, and eco-friendly materials for everyone. onno green america approved TARGET MARKET: personality profile: jason, 20, college student Jason is a young college student who has recently become interested in organic and recycable materials after watching the film “An Inconveniant Truth”. Jason desires to live a new
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category. This tells me that my target audience will be the 16-20 age range. 3. I asked people how often they eat chocolate and the results varied. The majority of them ate chocolate almost or the time with a few people eating it very rarely. 4. I then asked them which is their favourite brand of chocolate and the majority says Cadbury was their favourite. This is good as I’ve chosen a Cadbury product and Cadburys being a popular brand would make my target market want to see their adverts
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----------------------------------------------------------------------- 2 SITUATIONAL ANALYSIS -------------------------------------------------------------------- 3 SWOT ANALYSIS ------------------------------------------------------------------------------- 4 TARGET AUDIENCE --------------------------------------------------------------------------- 5 COMMUNICATIONS GOAL ------------------------------------------------------------------ 6 COMMUNICATION OBJECTIVES ---------------------------------------------------------
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a reality experience. The vision is to attract a whole new group of consumers for the type of service we provide. Target Market Our target market has been aimed at people aimed from middle teens at 15 years old, up until adults in their late 20s. The particular reason for this proposal is because of what our business provides in terms of product and services. The target audience we have selected to aim at have the most amount of vested interest towards our gaming product, as suggested below by
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answers. 1. Describe the target market with which Blue Shield 65 Plus wants to communicate? Blue Shield 65 Plus’ target market is the older age group of the population. It basically offers ride to and from your medical appointments. Judging from the brand name, it is directed towards those aged 65 and above. 2. What effect does Blue Shield 65 Plus want its communications to have on the target audience? Blue Shield 65 Plus want their target audience to feel that with Blue Shield
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Target Audience When analyzing the target audience the first thing that came to mind was Mothers between the ages of 28-35. These would be the primary consumers for two of the three products located on the advertisement. This is the primary age range for moms to have babies and toddlers. These mothers are in the middle to upper class. They have a high education level. The thought behind this is that the nature of the product is a little more expensive due to its organic ingredients. The pouches
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1.0 Introduction: 1.1 Purpose of the Report: The report is the first phase of a modified integrated marketing and communication plan for a new treadmill called Digi-Sprint. 1.2 Description of Digi-Sprint: Digi-Sprint is the only treadmill that has a retractable integrated touch screen computer with Wi-Fi, voice reader and webcam. The screen is retractable to fit the different consumer’s different needs as some would prefer to have the screen at a distance while others prefer it to be at a close
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13 4.2. Maturity of the Industry 14 4.3. Vulnerability to Economic Factors 14 4.4. Seasonal Factors 15 4.5. Technological Factors 15 4.6. Regulatory Issues 15 4.7. Supply and Distribution 15 4.8. Financial Considerations 16 5. Target Market 16 5.1. Demographics 16 5.2. Geographic 18 5.3. Lifestyles/Psychographics 19 5.4. Purchasing
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assesses three key areas which need to be taken into consideration in order to succeed in promoting events in an effective and beneficial manner: i) the need to make the event stand out from the crowd and attract attention, ii) the need to target a specified audience, and iii) the need to measure and evaluate the effectiveness of the promotional actions undertaken. Furthermore, this essay concludes that the utilisation of Facebook when promoting events would be highly beneficial if the above requirements
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Creative Strategy The objective of Jack Daniel’s creative strategy here is to appeal to and create profits from our target market. We want to establish a symbolic link between the iconic Jack bottle and the female lifestyle in our targeted age market. To our female market, we want to create a tone of luxury, the party-lifestyle, and sensuality. To appeal to females, we assume these to be things that would increase their likelihood of purchase. Our big idea is the “Jack and Jill” campaign where we
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