NOKIA – Market Analysis Marketing Management Project This document contains NOKIA’s detailed analysis in Marketing. Sundaram Vasudevan Abhishek Kadian Abhimanyu Chhikara Animesh Mukherjee Sanjay Agarwal Avika Sood 11/07/11 INDEX CONSUMER BEHAVIOR AND THE MOBILE EXPERIENCE ------ 1 ANALYSING EXTERNAL ENVIRONMENT ------------------------- 4 COMPETITORS AND ANALYSIS OF THEIR BEHAVIOR --------- 6 MARKET SEGMENTATION ------------------------------------------ 8
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LITERATURE REVIEW The versatile Indian mobile market is a crowded by numerous mobile vendors. The sales of mobile phones in India grew 3.6 percent to reach 40 million units during the quarter ended Sep 30, according to IDC’s India quarterly mobile handsets tracker, 3Q 2010. According to the study, Finnish handset maker Nokia had the largest share of 31.5 percent in terms of units shipped during the quarter. While the emerging vendors captured 41.2 percent combined share of the market. Chinese
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An assignment on business policy and strategic management TATA GLOBAL BEVERAGES LIMITED A strategy for the DIVERSIFICATION IN SMARtPHONE BUSINESS Guided by, Dr. S.S. Patil Submitted By, 13323 Ritesh Raut 13324 Yogesh Sathe 13325 Sandesh Shendkar 13327 Amit Bhusare 13328 Harshal Patil 13329 Dev Roy PUMBA (2013-15) TATA TEA LTD.: DIVERSIFICATION IN SMARTPHONE BUSINESS AN OVERVIEW OF TATA TEA LIMITED * TATA Tea was set up in 1964
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people who are using this brand and how can we solve them 7)In Samsung what tvs are more preferred:- • LED TVs • Ultra SlimFit TVs • LCD TVs • Flat TVs • Plasma TVs • TV Accessories And we were also planning to study the penetration of Micromax in television world .Being a growing company what should be its marketing strategy if it launches its television brand and whether it will able to sustain Primary and secondary research will be conducted to find out details about the brand and its
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Federal Bank Limited (NSE: FEDERALBNK, BSE: 500469, LSE: FEDS) is a major Indian commercial bank in the private sector, headquartered at Aluva, Kochi, Kerala. It is the fourth largest bank in India in terms of capital base.[1] As of 18 April 2013, Federal Bank has 1124 branches spread across 24 states in India and 1272 ATMs around the country (across 108 metro centres, 224 urban centres, 384 semi-urban locations and 87 rural areas). Federal Bank opened its 1000th branch at Muthoor, Thiruvalla in
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preferred; 1=Least preferred): a.Symphony ………… b.Walton………….. c.Maximus…………… d.Micromax………….. e.Oppo……………... f.Others………… 9.Place your belief about the price,quality of this 5 mobile phones in the space below (S=Symphony,W=Walton,MX=Maximus,M=Micromax,O=Oppo) Economical……………… …………. ………………… ……………………….. ……………………..Expensive Low quality………………. ………… ……………………. ………………………. ………………….High quality 10.Which features of a mobile phone do you like most? a.Affordability b.Warranty c.Durability
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What is strategy? Strategy is the creation of a unique and valuable position, involving a different set of activities such as: * Few needs of many customers * Broad needs of few customers * Broad needs of many customers in a narrow market Today, in this globalized world, each and every sector of economy has been integrated into a single platform by technology. The businesses and markets are becoming dynamic and advancement in technology have questioned the sustainability of competitive
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while using Android as a platform. Rivalry among Competitors The Smartphone market as of today is highly commoditized and consists of large international players like Apple, Samsung, LG, HTC, Sony & Lenovo and regional players like Oppo, Micromax, Karbonn, Xiaomi, Gionee etc. The market is divided into several segments based on pricing. While Samsung and other players using Google’s Android platform dominate the low and mid-priced segments (less than $400), Apple is the dominant player (~84%
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While marketing has changed in shape and form over the years, what has remained constant are its basic principles. It’s still about creating a demand in the marketplace and then deploying adequate expertise and techniques to enable a brand achieve its objective. The concept of marketing, therefore, hasn’t changed. What’s changed is the context. At the Mumbai round of the Pitch CMO Summit 2010, held on November 16, keynote speaker Sanjay Behl, CEO, Reliance Big TV, explained how marketing had evolved
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Communication plan Internal communication 1.1 Regular meeting The project team will hold regular meeting throughout the project development period in order to improve the communication between project team members. |Type |Attendee |Frequency of meeting |Purpose |Meeting leader | |Management |All managers |Weekly |Ensuring the proper progress of the |Project manager | |meeting
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