Minnesota Motors - Marketing Simulation Group members 1. Anurag Gupta 2. CP Vyas 3. Abhijit Desai 4. Chandrakant Mahane Executive summary The goal is to increase the overall market share and profits of MM’s Motors in the current market environment by targeting appropriate customer segments and proper allocation of marketing resources. Initial Strategy: Our initial strategy was to concentrate on segment A because of the following reasons * MM possesses a competitive position
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Marketing Simulation: Managing Segments and Customers Prepare Tab Video Transcripts How to Play Video and Initial Customer Interview Videos “How to Play” Audio Script In this simulation, you are the newly appointed CEO for Minnesota Micromotors, a medical motors device manufacturer. You must determine the company’s overall marketing strategy and make critical decisions around Minnesota Micromotors positioning relative to ever-changing market segment needs and behaviors. These include setting the
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Minnesota Micromotors, Inc. Marketing Simulation 2015 Q2 Kaplan University Marketing Management MT450-01 Minnesota Micromotors, Inc. Marketing Simulation 2015 Q2 As I get further and further along in this simulation, I have noticed that I am beginning to understand what it takes as a marketing manager in order to be successful. Careful considerations must be made to be sure that the right decisions benefit both Minnesota Micromotors, Inc., and our customers. Our success comes from our customers’
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When taking in consideration the future selling strategy of Minnesota Motors we decided to choose between the two aspects we considered to be the more important ones: Price or Quality. In a general way we observed that the segments that preferred quality over price (less price-sensitive) were segment A, B and C and the ones that preferred price over quality (very price-sensitive) were segment D and small-Volume customers. We decided to go for a business perspective focused on a quality premium product
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MKT 230 – Marketing Simulation – Hints Dr. Melton Fall 2014 As the newly appointed CEO of Minnesota Micromotors, you are now responsible for designing and executing the company’s marketing strategy. This is an opportunity for you to integrate and apply concepts learned throughout the course. As a start, you may want to go back to Chapter 2 in the textbook and review the steps of the strategic planning process. We learned that a marketing strategy is: “the selection of a target market and
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Over the past three years Minnesota Micromotors’ strategic focus has included: – Concentrate sales on large current customers (70% vs. small/65% focus on customer retention) – Customer segment prioritization: • A&C: 30-35% • D: 20-25% • B: 11-13% – Pricing Strategy • Maximize margins to segments A, B, &C recognizing we are price limited because our motors do not fully meet their demanding specifications – R&D strategy has led us to slowly lose Power-Size advantage against Segment A requirements
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Introduction The marketing simulation requires our team to assume the role of Chief Executive Officer of Minnesota Micromotors, Inc. (MM) and design the company’s marketing strategy. MM manufactures the Orthopower Micromotor™ used in orthopaedic medical devices. MM had just turned a modest profit after several years of losses. However, it faced challenges in recent potential market share loss and a decline in revenue in the most recent quarter. 2. Market Assessment The segment of the motor industry
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transition was laid down by Henry Ford in 1908 when he achieved complete interchangeability and the introduction of the moving assembly line in 1913. These concepts were taken even further by Alfred Sloan of General Motors. After combining Ford’s factory policies and Sloan’s marketing techniques we get mass production in its final mature form. However after decades of churning out millions of vehicles per year, Eiji Toyoda found faults in the system considered by many as the ultimate production system
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In brief: This chapter gives an overview of the selection process, testing concepts, types of tests, and selection techniques. It also addresses legal and ethical questions surrounding the area of testing and selection. Interesting issues: Most companies desire reference and background information to make employment decisions, however, most companies also have policies against giving out any information on current or past employees beyond basic job titles and dates of employement. Students need
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New Medical Devices in the US August 13 2010 Table of Contents 1. Introduction……………………………………………………………………………………………………………………………………2 2. Background and Framework……………………………………………………………………………………………………………4 2.1 Priority Medical Devices for the Netherlands…..……………………………………………………………………4 2.2 The US Vision: From see and treat to predict and prevent……………………………………………………6 2.3 Conclusions…………………………………………………………………………………………………………………………..7 3. Medical device sector in the US………………………………………………………………………………………………………8
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