telecommunication sector in the country. One of the major objective of TRAI is to provide a transparent policy environment. TRAI has regularly issued orders and directions on various subjects like tariff, interconnections, Direct To Home (DTH) services and mobile number portability. There is 100% FDI permitted in telecom equipment manufacturing. India has a telecom policy aims to encourage private and foreign investment. There is a Revenue-share model for license issued by the Government for telecom services
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Product Reliance mobile always faced the problem of weak network. So to correct the major have invested over Rs 300 crore to upgrade to NGIP (Next Generation IP) network. Product has to sell itself. Now they are launching about more than 1100 network towers to provide more coverage to its customers. Price There are many ways to price a product. The pricing policy/ strategy vary in various situations. In case of Reliance mobiles they have priced their product at a very low price & they also come
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- What is driving Apple’s entry into the mobile phone market? Apple's intention at the time in which arises to compete in the mobile phone is being able to be unique. Being single is a kind of differentiation that can get to be achieved in different ways: in this case was the product differentiation which made Apple noted in this regard. A new and distinct product offering to the market; as indicated by the case, '' Apple could not compete with Nokia and Motorola doing the same as them. '' It
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Move The advent of mobile commerce (m-commerce) has begun to create significant changes in the way consumers make purchasing decisions. The introduction of online shopping first began to draw customers away from brickand-mortar retailers, changing the location of where they made their purchases. The use of mobile devices has expanded the location of purchase decisions even further, so now consumers can make purchases from almost anywhere, so long as they have a mobile device with them. It
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Blue Ocean Strategy Christopher Faison Nov. 2, 2014 MKT/421 Jeffrey Buck The description and importance of the Blue Ocean Strategy can be explained
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pillar in the community for over 10 years and has decided to become more convenient for its customers by providing excellent health care to loved ones in the convenience of their home. Effective January 5, 2015, Pet Palace will become a completely mobile business in order to better serve the needs of those who do not have the time to come to the veterinarian as well as those who may not be physically able to come into the office. Pet Palace is also expanding its services to include caring for large
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Statement of the Problem: Vertu is a luxury mobile phone brand operated by Nokia.Vertu is expanding its business into Asia. The CEO is considering how he might use his company’s product and promotion strategy to increase Vertu’s business in the Asian market, particularly China, Hong Kong, and Taiwan. He is considering two options: 1) Leverage the company’s existing marketing strategy to further penetrate the Asian market, or 2) adapt the company’s marketing strategy to better accommodate the cultural
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University School of Business MT460 Management Policy and Strategy Author: Professor: Dr. Dennis Strouble Date: September 30, 2014 Vertu: Nokia’s Luxury Mobile Phone for the Urban Rich Case Study Introduction Finland-headquartered Nokia was a global telecommunications equipment manufacturer that also operated a luxury mobile phone brand called Vertu. Vertu was founded by Frank Nuovo by using precious materials, fine jewels and exotic leathers (Kwong & Wong, 2011). Vertu was unique
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There are many options for marketing however I have chosen what I believe to be the top three new techniques; they are showing to be quite attainable as well as essential in today’s marketing society. Sears you have gone back to the basics (Howard, 2002). This is a good marketing strategy considering the competition however it can be expanded upon even more. I would be a marketing manager that you could depend on to be up to date with the current effects of different marketing tools. Sears carries a
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service. As per my course instructor instruction I have submitted my report which is about “eCRM, and eCRM practices in Grameenphone and its impact”. I choose this topic because at present time, we know the most growing industry in our country is mobile telecom industry. And the companies in this industry fight each other really hard to attract more customers. And here customer relation management plays a vital role. Because its help the companies to retain their present customer long time. Which
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