customer retention has insignificant impact on customer loyalty. The implications of the study are that a company should better manage their relationships with the customers as a competitive policy in mobile telephone marketplace. The weak side of the study is that it is limited to a single industry of mobile telecom industry. Key words: Customer satisfaction, Customer retention, Customer loyalty Jel code: M30 ———————————————————— 1. Introduction Customer loyalty is the focus in the research and
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smart phone (low performance) Nokia realized that smart phone is becoming trend of mobile industry and started to produce smart phone. However is not very successful because of its low performance of smart phone. ‘If Microsoft is building its own smartphone, Nokia will race RIM to the deadpool’(Wilhelm, A, 2012) ‘It’s fact that Nokia has failed to build hardware that ignited the Windows Phone platform; the mobile project remains mired in single digits. Therefore, the partner that Microsoft backed
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CHAPTER I INTRODUCTION AND BACKGROUND OF THE STUDY 1.0 Introduction and Background of the Study Innovation have made possible for the operations of the computer easy enough in processing record systems such as, creation of data records, storing, filing and retrieval of data. The San Mateo Municipal College has increased in student`s population and at the same time, the number of works of the registrar and student`s grades to be processed has also increased. One of the responsibilities
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MARKETING I GROUP ASSINGNMENT [1] UnderstandingConsumer Buying Behaviour through Observation Report Submitted to: Instructor: Prof. Saral Mukherjee Academic Associate: By: Group 12, Section C RishabhBhansali Srishti Shaw Darla Sravan Rahul Dalia Ravish Vasan PrashantYadav On 13 August 2012 OBSERVATION OF CONSUMER BUYING BEHAVIOUR CATEGORY #1: Multi Brand Store SHOP: Croma, Himalaya Mall, Ahmedabad The retail shop had a wide range of products including electronic items, mobile
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Group 5 Table of Contents 1. Consumer Analysis 1.1 Consumer Insights 1.2 Inferences 2. Company Analysis 3. Competitor Analysis 4. Channel 5. Context References Marketing Management Report Deliverable 2 3 3 7 9 11 12 13 15 Category : Smartphones Market: India Submitted By Ganesh R Preethi Venkataraman Sarat Bose Rajendra Mohan Talele Mahavir Prasad Kumawat S. Madhuvanthi Table of Contents Content 1. Consumer Analysis 1.1 Consumer Insights 1.2 Inferences 2. Company Analysis 3. Competitor
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Case Study: Domino’s Pizza Offer customers ordering tools and updates on orders via mobile devices Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international Domino’s Pizza www.dominos.com markets. Domino's Pizza's Vision illustrates a company of exceptional people on a mission to be the best pizza delivery company in the world. "As a pizza company, you only have the
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pillar in the community for over 10 years and has decided to become more convenient for its customers by providing excellent health care to loved ones in the convenience of their home. Effective January 5, 2015, Pet Palace will become a completely mobile business in order to better serve the needs of those who do not have the time to come to the veterinarian as well as those who may not be physically able to come into the office. Pet Palace is also expanding its services to include caring for large
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1. Executive Summary The report was conducted to analyze from marketing strategies perspective why Xiaomi has made such a big success in smart phone business since it was founded in 201, and to make some recommendations for its further success. The methods used in the report include external analysis (customer analysis, competitor analysis, market analysis and environmental analysis), internal analysis (performance analysis and determinants of strategic options) and analysis of strategic
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The Future of Email Marketing Along with mobile, new tools and technologies are changing email marketing—is your brand ready? While email remains, for the time being, the most cost-efficient way to connect with customers, many marketers worry that recent developments could hamper its effectiveness. Thanks to recent changes made by various email service providers (ESPs) and the tremendous growth of mobile devices, email marketing is evolving significantly, leaving marketers with little to do but
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strategy has been quite a success. I think that the success really took off when they decided to transition the company from one big group and broke it down into four different business zones. The four zones consisted of: Internet, business services, mobile and residential services. This has greatly benefitted the company because no part of the business is now put on the back burner while other parts get more of the focus. The company is more balanced as a whole since the major strategy changes. Also
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