anyone who wants an energy boost the healthy way. More specifically, when developing the drink, the producers focused on those people who want to consume flavors like root beer, grape soda and cranberry, which are packed with sugars without the guilt. XS is also ideal for those who want an energy kick without the caffeine. BRAND STORY: At XS, we wanted to make a drink that tasted great with a wide variety of flavors, and one that delivered a better function than other energy drinks on the market. Its
Words: 468 - Pages: 2
Red Bull Marketing Plan Introduction Red Bull, the iconic pioneer of the late 20th century energy drink movement, is enormously successful and popular. Everyone has had days where a cup of coffee seems woefully inadequate, and beverages such as Red Bull “give you wings”, as their slogan promises, and offer a refreshing lift to help people conquer their overfilled schedules and endless meetings. However, with only one flavor and a seemingly narrow target demographic, is Red Bull really capitalizing
Words: 2838 - Pages: 12
Red Bull strategic marketing evaluation Introduction The sports and energy drink sales is predicted to reach a mark of around £1.3 billion in the UK in 2014 (Dailymail, 2014). Mintel predicts that the market share of energy drinks will likely see a sturdy development from a mere 78% in 2014 to around 85% by the end of this decade. Red bull is stated to be one of the leading energy drink producers in the world (Mourdoukoutas, 2014). The company states to have 9694 employees in around 166 countries
Words: 2237 - Pages: 9
Environmental Analysis Who hasn’t heard of the energy drink known as Red Bull? I’m sure just about everyone who goes to Valdosta State University sure has! Red Bull is a type of energy drink aimed to give individuals that extra boost of energy that they are lacking. Taking a closer look into this product, there are quite a few environmental forces that add up together to make this product a huge success. The first of these is the sociocultural forces, these forces focus on people’s demographic
Words: 525 - Pages: 3
beverage company is currently looking to add an energy drink to their selection. Their current beverage line includes a variety of sodas, sports drinks, water, vitamin water, and teas. In order to compete with other beverage companies they need to present something that will attract current energy drinkers, coffee drinkers, athletes, and sport fans. Problem Statement The beverage company has drinks in most classifications that compete with other popular drinks on the market. The organization is looking
Words: 894 - Pages: 4
Channels of Distribution 15 Advertising/Promotion Programs 17 Financial Overview 20 References 21-22 PRODUCT DESCRIPTION/SITUATION ANALYSIS How many times in a day have you thought that you need to consume an energy drink? And how many times have you stopped yourself from consuming one because of the crash rate and its harmful effects? We would like to introduce you to our product, “ACTIFY”. ACTIFY is a natural, herbal energizing chewing gum. The chewing
Words: 4418 - Pages: 18
Blendax, a toothpaste company. After visiting Thailand in 1982 Mateschitz discovered that a drink called Krating Daeng helped cure his jet lag. After some research, he contacted the owner ChaleoYoovidhya, a self-made Thai billionaire who introduced Krating Daeng to the world in 1976 to strike a business deal to sell the drink in Europe. Krating Daeng, which means “Red Bull” in English, was inspired by the tonic drink Lipovitan of Japan, with prime ingredient as Taurine, and was popular among Thai truck
Words: 4293 - Pages: 18
ISLS 4301 - Section 5 Energy Drinks Research By: Maram Balubaid, Rahmah Bukhary, Sara Al Akel, Haifa Al Akel and Basma Salah Energy drinks Energy drinks are drinks that don’t contain alcohol, and often lightly carbonated. They are designed to give the drinker a burst of energy by adding of a number of ingredients, most notably caffeine. They are mostly found in grocery stores, corner stores and gas stations, usually displayed beside the soft drinks, juices and sports drinks. The study, published
Words: 2397 - Pages: 10
Introduction to Marketing (MKT333) Case Study #4 Red Bull GmbH is a privately-owned company based in Austria. Red Bull energy drink is based on the Thai energy drink, Krating Daeng (Thai for Red Bull), first produced in Thailand by the T.C. Pharmaceutical Company. The formula became popular as a tonic for blue-collar workers in Thailand. Red Bull Beverage Company Inc. became a subsidiary of the T.C. Pharmaceutical Company in Thailand in 1984 and Red Bull GmbH began marketing Red Bull in Austria
Words: 1018 - Pages: 5
Strategic Issue Energy beverages in 2006 were the fourth largest nonalcoholic beverage category in the United Sates after carbonated soft drinks (CSD), bottled water, and sport drinks. Currently the company sells ready-to-drink tea, juice, juice drink, and mixer categories. The main issue is Dr Pepper Snapple sells four categories which are not among the top four. Therefore, they are missing out on a huge opportunity in the market. It would be in their best interest to penetrate the energy beverage market
Words: 1193 - Pages: 5
