Pepsi and Mountain Dew were the number two and three soft drinks. Frito-Lay dominated the salty-snack category with Ruffles, Lay's, Doritos, and Cheetos. And the company had recently acquired Tropicana, the leading juice brand. In 2000, PepsiCo had acquired the SoBe line of teas and "functional" drinks from South Beach Beverages, which it operated as a stand-alone subsidiary Mountain Dew had carried PepsiCo's soft drink revenues during the 1990s as cola brands struggled. But now the Do the Dew campaign( the
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Mountain Dew: Selecting a New Creative Mountain Dew is a Carbonated Soft Drink Invented by Hartman Beverage Company in 1940. It’s Bright yellow / Green in color and has more sugar, Citrus flavor, and Less Carbonation as compared to the other soft drinks available in the market. It was taken over by PepsiCo in 1964 and now stands 3rd in the soft drinks category (Bruce 1) “Do the Dew!” This was a long time tag line for the Mountain Dew brand. In 1995 marketing managers for Mountain Dew realized the
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simple and core concise, a parody of the Queen’s song. It’s unexpected; the Dew Dudes are Queens, and concrete, because Dew dudes are stands like the cover of Queen’s album. There is no whole story behind it but still emotional. Audience could feel funny and exciting. Cheetah: this commercial target the audience, characters in the ad are teenagers. The brand personality, exhilaration and fun are expressed, there are mountain bikes in the show, and audience would feel adventurous, athletic, wild and
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OCTOBER 5, 2001 DOUGLAS B. HOLT Mountain Dew: Selecting New Creative Standing at the front of a PepsiCo conference room, Bill Bruce gestured enthusiastically, pointing to the sketches at his side. Bruce, a copywriter and Executive Creative Director, headed up the creative team on the Mountain Dew account for PepsiCo’s advertising agency, BBDO New York. In fact, it was Bruce who devised the famous “Do the Dew” campaign that had catapulted Mountain Dew to the number three position in its category
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We recommend 3-series touring wagon development project as a target of Digital Car Project. The ultimate objective of the project is to halve lead time of product development in BMW from 60 months to 30 month. As a result, the firm can incorporate reflect fickle customers’ tastes and the latest technology to their product development quickly and it enable them to fit the market needs strategically. If this change is successful, the experience and knowledge can be transferred to 7-series and all other
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Hi lets go outside and play with the dogs. I lets see what we can do for dinner. I am bored. How are you doing? What is your favorite color? PepsiCo's Frito-Lay has an unlikely alternative: Cracker Jacks. ... Age — which will add up to an estimated 70 mg of caffeine in each 2 oz. ... The extension of the Cracker Jack'd line comes as part of Frito-Lay's efforts to expand its “value .... but the wide availability and marketing for some of these things is ... In 1912, Cracker Jack popcorn became the
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Mountain Dew target audience: Demographics: Teen males (18 years old epicenter) and current users (20-39 males) of all ethnicities. Low-to-middle class, some of which still live at home with their parents. Earn low-to-average income with partly-to-full high school education. Behavior: Play sports, very outdoorsy, watch TV (MTV, ESPN, sports broadcasts), read about show business and sports, shop at affordable retail stores, listen to current music, enjoy going out and drinking alcohol. Psychographics:
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UCHECHI JOSHUA AUGUST 5, 2014 PROFESSOR CARBERRY – MKTG 300 BRAND ANALYSIS PROJECT MOUNTAIN DEW I. REVIEW OF SUB-CATEGORY A soft drink is a beverage that contains water or carbonated water, a sweetener (sugar, high-fructose corn syrup, or a sugar substitute), as well as a flavoring agent. Sometimes, soft drinks may contain caffeine, too. Carbonated soft drinks are the largest players in the beverage category. Within the carbonated soft drink sub-category, the leading three companies—Coca-Cola
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Sprite and Mountain Dew are very similar soft drinks that are found everywhere around the world, from gas stations to sports arenas their bound to come across. Both drinks are governed by different companies, but produce similar tasting drinks. Both are generously supplied to stores where they’re sold cheap and have a variety of sizes and quantities. Therefore, soft drinks have become very popular, but who prefers two similar drinks with the same so called flavors? Many differences have arisen due
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Mountain Man Brewing Company (MMBC) Case study 1. What has made MMBC successful? What distinguishes it from competitors\ * Brand Loyalty * Older working class, blue collar * Effective marketing * Sales team - "Grass roots" marketing * 70% consumed at home * higher alcohol % * 2. What has caused MMBC’s decline in spite of its strong brand? Think in terms of the beer market in general, as well as the market MMBC serves. * Alternate
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