Mountain Man Brewing Company (MMBC) Case study 1. What has made MMBC successful? What distinguishes it from competitors\ * Brand Loyalty * Older working class, blue collar * Effective marketing * Sales team - "Grass roots" marketing * 70% consumed at home * higher alcohol % * 2. What has caused MMBC’s decline in spite of its strong brand? Think in terms of the beer market in general, as well as the market MMBC serves. * Alternate
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Mountain Man Brewing Company! ! Case Study! ! ! Group Eleven ! Olusegun 9286 | Saranya 9290 | Omolola 9734 | Janet 10033 | Joseph 8605 ! SITUATIONAL ANALYSIS AND RECOMMENDATION Situational Analysis Mountain Man Beer Company (MMBC) has been a huge Success, and for the first time, the company is experiencing decline sales. It was discovered that Drinker’s preferences and taste change to light beers, and the company needs to take on a different approach to spark the sales
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Mountain Man Brewing Company was established as a family concern in 1925 in West Virginia by Guntar Prangle. The company brewed single-product beer, Mountain Man Lager, which won “best beer in West Virginia” and was elected as “America’s Championship Lager”. Mountain Man Lager featured quality, bitter favor and slightly higher-than-average alcohol content that uniquely contributed to the company’s brand equity. Mountain Man was a local market leader and distributed its lager in several states outside
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Overview Mountain Man Beer Company (MMBC) is experiencing the first decline in sales since its establishment in 1925. Suggestions such as remaining status quo, promoting Mountain Man Lager, and introducing a light beer, may be considered to help MMBC in its future survival. Analysis of Alternatives To analyse the potential impact of these solutions, we have used MMBC’s SWOT analysis (Appendix 1) and STP analysis (Appendix 2). Sales of premium beer have been declining by 4% each year since
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New Belgium Brewing: Ethical and Environmental Responsibility1 Although most of the companies frequently cited as examples of ethical and socially responsible firms are large corporations, it is the social responsibility initiatives of small businesses that often have the greatest impact on local communities and neighborhoods. These businesses create jobs and provide goods and services for customers in smaller markets that larger corporations often are not interested in serving. Moreover, they also
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Mountain Man Brewing Company (MMBC) is facing declining sales and in the competitive beer industry Prangel must make a quick decision of whether or not to launch a new light beer. Many believe that this decision will cause the company to lose loyal customers, but Prangel sees the potential to tap into another target market. MMBC is successful because of the beer’s strong brand loyalty, distinct customer base, effective marketing, unique taste, and higher than average alcohol content. The problem
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Mountain Man Beer 2/24/11 To: Mountain Man’s senior management team From: 1336226, branding consultant Subject: Proposal to Create Mountain Man Light The decision that Mountain Man Beer Company currently faces is whether to extend its brand name to include a light beer, Mountain Man Light. My position on this decision is that Mountain Man Beer Company should not participate in this extension. It is true that financially the light beer market looks attractive. “Over the previous six years
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dying at the young age of 44.She seems quite astonished that Lawrence was leaving behind more than what would be expected of a man his age. He was leaving behind him novels, stories and poems while she being so much older than him had so little to show for all her living. She thinks to herself that her life had certainly not been a dull one and so many things had been “brewing” in her life, which she should have documented to the best of her ability. She reveals that she had been quite shy and timid
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$70 per share for a total of around 52 Billion Dollars. This huge merger created the largest brewing company in the world and sent shockwaves through the business world. At the center of all this corporate movement is Carlos Brito, AB InBev CEO. Carlos Brito has been the CEO of InBev since 2005 when he took over for John Brock. Brito is a Brazilian citizen and has been a part of Ambev, a Brazilian brewing company, since 1989 after working at Shell Oil and Daimler Benz. Over the next 16 years Brito
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the consumer that seems to really work. Though Anheuser- Bush has changed quite a bit in the last century and a half. In the beginning years of Anheuser- Bush, 1852 – 1900s. They were among the best in breaking technology in brewing, along with them mastering the art of brewing Adolphus Busch mastered the art of advertising and promoting his products. In the beginning years, all Anheuser- Bush’s drinks were promoted by salesman that traveled the country, those men were called “beer drummers”. They
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