more out of life. Its deep roots in local cultures and markets around the world give them a strong relationship with consumers and the foundation for future growth. In this assignment, we are going to analyze the marketing strategies of Unilever Bangladesh for two of its brand which is: Rexona and Surf Excel. We are going to give an overall summary of the various marketing segmentation, targeting, positioning, promotion, distribution and many other marketing mixes of both rexona and surf excel. Thus
Words: 2523 - Pages: 11
Tourism in Bangladesh Bangladesh as a vacation land has many facets. Her tourist attractions include archaeological sites, historic mosques and monuments, resorts, beaches, picnic spots, forest and wildlife. Bangladesh offers opportunities for angling, water-skiing, river cruising, hiking, rowing, surfing, yachting and sea bathing as well as bringing one in close touch with Mother Nature. She is also rich in wildlife and game birds. HISTORY: The history of Bangladesh has been one of extremes
Words: 4733 - Pages: 19
11. Inefficient monitoring of banking structure & banking policy. 12. Default culture. 13. Absence of business ethics. 14. High political risk including instability. 15. Precarious law & order situation. 16. Bangladesh is classified as “high risk” country. 17. Majority of the population lives below poverty label. 18. Low literacy rate & lack of civic sense, patriotism, and sense of belongingness. 19. Absence of social values and social justice
Words: 678 - Pages: 3
University Bangladesh Kemal Ataturk Avenue, Banani, Dhaka - 1213 Prepared & Submitted By Ahsan Habib ID: 13-96758-2 Date of Submission 22 March 2014 AMERICAN INTERNATIONAL UNIVERSITY BANGLADESH AIUB Trends and Comparison of Labor Wages in Different Industries Letter of Transmittal 22 March2014 To Dr. Rabbani, A.F.M Masum American International University – Bangladesh
Words: 4943 - Pages: 20
1.1 Bangladesh Status General Status (a) GEOGRAPHY & CLIMATE Official Name : Capital : The People’s Republic of Bangladesh. Dhaka Geographical Location : North-Eastern part of South Asia situated in-between 20° 34’ & 26° 38’ – North Latitude and 88° 01’ & 92° 41’ – East Longitude. International Boundaries: North – India (West Bengal & Meghalaya ) West – India (West Bengal) East – India (Tripura & Assam) and Myanmar South – Bay of Bengal Area Standard Time :
Words: 3036 - Pages: 13
transmittal November 10, 2010 Dr. Samir Kumer Sheel Associate Professor Department of Marketing University of Dhaka Dear Sir, We the members of group one are truly happy to present our “term paper”on “Investment Environment in Bangladesh”. This term paper was assigned to us as a essential requirement of the ‘Macroeconomics” course in the forth Semester. The Project program was an experience of rediscovering our potentials. This report has given us an opportunity to apply our
Words: 5133 - Pages: 21
Economic Analysis Good management consists primarily of making wise decisions; wise decisions in turn involve making a choice between alternatives. Engineering considerations determine the possibility of a project being carried out and point out the alternative ways in which the project could be handled. Economic considerations also largely determine a project's desirability and dictate how it should be carried out. A feasibility study determines either which or the whether of the proposed project:
Words: 2163 - Pages: 9
POTENTIALITY OF FDI INFLOW IN BANGLADESH 1. INTRODUCTION Foreign Direct Investment (FDI) is considered as one of the crucial ingredients for fostering economic development of a developing country. Countries that are lagging behind to attract FDI are formulating and implementing new policies for attracting more investment. Even compared to other South Asian countries, FDI inflow to Bangladesh has traditionally been lower. Foreign direct investment (FDI) is investment directly into production
Words: 4619 - Pages: 19
encephalitis etc. Bangladesh, a land of 113 types of mosMoses1, has long been a major victim of the mosMos vectored diseases mentioned above. A wide variety of mosMos deterring devices are in practice, ranging from the most popular d-allethrin based coils, DEET (N, N'-diethyl- n-toluamide) based sprays to electric mats and vaporizers. However, the fact that these devices are far from optimal triggers the need for an efficacious and potent solution to this ever-persisting torment. ActiGreen Bangladesh (AGB),
Words: 3892 - Pages: 16
Corporate Social Responsibility: ( Medicine Indutry In Bangladesh) Corporation: the word corporation is widely used to describe large business organization. Specially, the multi-national nonprofit or profit seeking organizations such as Coca cola, IBM etc. are often termed as the corporation. Social responsibility: Social responsibility is an ethical theory that an entity, be it an organization or , has an obligation to act to benefit society at large. Social responsibility
Words: 3789 - Pages: 16
