Анализ маркетинговых особенностей развития современной медиаиндустрии на примере анализа холдинга Time Warner Inc. Введение Современная медиаиндустрия, которую компания PricewaterhouseCoopers (PwC) довольно точно охарактеризовала как «увлекательную, но не простую для осмысления» (exciting but challenging), предоставляет уникальные возможности для исследования бизнес-моделей фирм, их эволюции и трансформации в условиях революционных технологических перемен. Производя,
Words: 4822 - Pages: 20
••• THE HIDDEN EMPIRE Three digital engines to reshape and dominate retail mazon.com Amazon.com: a digital shop around the corner… … and a digital colossus. Did you know: all these companies belong to Amazon… Did you know: Amazon is also… AmazonBasics Amazon-branded electronic products AmazonFresh sells and delivers groceries in Seattle AmazonStudios online social movie studio Amazon WarehouseDeals offers discounts on refurbished products Did you know: Amazon
Words: 5633 - Pages: 23
Sun Educational Services Java Programming Language SL-275 Sun Educational Services Java Programming Language September 1999 Copyright 1999 Sun Microsystems, Inc., 901 San Antonio Road, Palo Alto, California 94303, U.S.A. All rights reserved. This product or document is protected by copyright and distributed under licenses restricting its use, copying, distribution, and decompilation. No part of this product or document may be reproduced in any form by any means without prior written
Words: 6064 - Pages: 25
Istoria si evolutia securitatii in informatica Securitatea in informatica Importanta aspectelor de securitate în retelele de calculatoare a crescut odată cu extinderea prelucrărilor electronice de date si a transmiterii acestora prin intermediul retelelor. În cazul operării asupra unor informatii confidentiale, este important ca avantajele de partajare si comunicare aduse de retelele de calculatoare să fie sustinute de facilităti de securitate substantiale. Acest aspect este esential în conditiile
Words: 5182 - Pages: 21
2. Cryptography: Overview An overview of the main goals behind using cryptography will be discussed in this section along with the common terms used in this field. Cryptography is usually referred to as "the study of secret", while nowadays is most attached to the definition of encryption. Encryption is the process of converting plain text "unhidden" to a cryptic text "hidden" to secure it against data thieves. This process has another part where cryptic text needs to be decrypted on the
Words: 6825 - Pages: 28
UNIVERSITATEA BABEŞ-BOLYAI CLUJ-NAPOCA Centrul de Formare Continuă şi Învăţământ la Distanţă Facultatea de Ştiinţe Politice, Administrative şi ale Comunicării Master Publicitate Publicitate online Lect. dr. Ioan Hosu Cluj-Napoca 2012 Informaţii generale • Date de identificare a cursului |Date de contact ale titularului de curs: |Date de identificare curs şi contact tutori: | |
Words: 16544 - Pages: 67
* Revision:Complete Revision Guide to CCEA ICT Contents [hide] * 1 Complete ICT Revision Guide (CCEA) * 2 Knowledge of ICT Components * 3 INPUT DEVICES * 4 OUTPUT DEVICES * 5 STORAGE DEVICES * 6 INFORMATION AND DATA * 7 DATA STRUCTURE * 8 DATA CHECKING * 9 DATA PORTABILITY * 10 DATA NETWORKS * 11 INTERNET, INTRANET AND WWW * 12 TRANSMISSION, BACKUP, TELECONFERENCING * 13 APPLICATIONS * 14 SOFTWARE PACKAGES * 15 VIRTUAL REALITY IN TRAINING, ENTERTAINMENT * 16 COMPUTERS
Words: 6710 - Pages: 27
Survey of Open Source Integrated Library System in Thai University Libraries in Bangkok and Pathumthani by Pranee Kiriyanant The Center for Southeast Asian Studies (CSEAS) Kyoto University 2012 Survey of Open Source Integrated Library System in Thai University Libraries in Bangkok and Pathumthani by Pranee Kiriyanant Survey of Open Source Integrated Library System in Thai University Libraries in Bangkok and Pathumthani / Pranee Kiriyanant. Kyoto : The Library of Center for
Words: 19644 - Pages: 79
EC-Council Press | The Experts: EC-Council EC-Council’s mission is to address the need for well educated and certified information security and e-business practitioners. EC-Council is a global, member based organization comprised of hundreds of industry and subject matter experts all working together to set the standards and raise the bar in Information Security certification and education. EC-Council certifications are viewed as the essential certifications needed where standard configuration
Words: 61838 - Pages: 248
ONLINE MARKETING MARKETING TO THE DIGITAL CONSUMER Let’s admit it: most Web sites are duds The task is to attract and engage, not to price and promote Relating to “chiliheads” Should your online marketing be a separate unit? Alexa Kierzkowski • Shayne McQuade Robert Waitman • Michael Zeisser T of interactive media such as online services and the World Wide Web has taken many consumer marketers by surprise. While some marketers are still wondering what to do and how to do it, others are
Words: 6873 - Pages: 28
