Executive Summary In analyzing the New Balance case we were asked to address four core topics: the current operations strategy of the company, the cost of maintaining 25% of manufacturing in the United States, the impact of the Adidas/Reebok merger on New Balance, and the future of the NB2E initiative. We organized our paper around the key areas of the business; beginning with an overview of the current operations strategy, followed by manufacturing and supply chain, and finally finishing
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Problem Statement Two of New Balance main competitors, size and product wise, Adidas and Reebok, recently announced their intention of merging. Together, they become a counterweight large enough to rival with Nike, the world’s dominant player in athletic footwear and apparel. The Davises, sole owners of New Balance, know that this transaction will have an impact on the industry and their business. They wonder how to react to ensure long-term business profitability and whether they should adjust
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1. Present Situation New Balance is an athletic footwear and apparel company that has revenues of $1.64 billion per year. It has long had a cadre of loyal customers; the company was made famous for its commitment to runners and innovations like separate widths offered for most of its shoe models. Its main competitors include Nike—which pulls in around $19 billion per year in revenues—and Adidas, which draws about $12 billion per year. In recent years, New Balance has branched out with more models
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1. Present Situation New Balance is an athletic footwear and apparel company that has revenues of $1.64 billion per year. It has long had a cadre of loyal customers; the company was made famous for its commitment to runners and innovations like separate widths offered for most of its shoe models. Its main competitors include Nike—which pulls in around $19 billion per year in revenues—and Adidas, which draws about $12 billion per year. In recent years, New Balance has branched out with more models
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Position 2.2.4. Industry Key Success Factors 2.3. New Balance South Africa company analysis 2.3.1. Performance Evaluation… 2.3.2. Resource Strength and Weakness. 2.4. Market Opportunities and Threats 3. SWOT analysis ………………………………… 3.1. Discussion and Conclusion-…………………………………………… 3.2. Strategic Actions…………………………………………… 4. Price and Cost Competitiveness of New Balance South Africa 5. Strategic Issues 6. Conclusion and Recommendation
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18 Appendix 1 20 Appendix II 21 Appendix III 22 Company Background Atos Shoes Inc. was founded in 2005, and the headquarters is located in Toronto Ontario with the primary manufacturing facility located in Kitchener-Cambridge Ontario area. Atos shoes offers a unique approach to athletic footwear, in its ability to offer customers different insole options to customize the fit to each individual. Atos is a new player in the running shoe market and is targeting not only the high performance
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SNHU New Balance Case Study Ed Williams Introduction New Balance Athletic Shoe, Inc. (New Balance) is an organization that offers and makes athletic shoes, attire and extras for men, ladies and youngsters. It is the fourth biggest shoe maker on the planet. The organization was established by William Riley and was formerly known as New Balance Arch Company. In 1972, James S. Davis acquired the organization and renamed it The New Balance Athletic Shoe Company. The New Balance Company is a
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4050 SEPTEMBER 18, 2009 TIMOTHY A. LUEHRMAN JOEL L. HEILPRIN Mercury Athletic Footwear: Valuing the Opportunity In March 2007, John Liedtke, the head of business development for Active Gear, Inc., a privately held footwear company, was contemplating an acquisition opportunity. West Coast Fashions, Inc. (WCF), a large designer and marketer of men’s and women’s branded apparel had recently announced plans for a strategic reorganization. The plan called for a divestiture of certain non-core
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Monique Scott 1.0 Executive Summary Nike is planning to introduce a new model of it’s Nike ID Plus, which will be called Nike ID Silver. The original product only calibrated with an ipod when syncing songs and only calculated how many miles ran, and how many calories burned. With the new Nike ID Silver, consumers will be able to sync with any MP3 player ( each sync piece sold separately), can be streamed wirelessly to a PC or MAC, will calculate how many calories burned, how many miles ran, your
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New Balance Athletic Shoe, Inc. is an American athletic footwear manufacturer based in Boston, Massachusetts. The company was founded in 1906 as the "New Balance Arch Support Company" by William J. Riley and is now one of the world's top athletic footwear manufacturers. William Riley started out developing arch supports designed to improve shoe fit. His first product, a flexible arch. The company now boasts of manufacturing various athletic shoes and apparel. New balance is the second largest manufacture
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