with 200 shoes in 1963. By 1979, only one year after Nike, Inc. began, it was the number one running shoe with nearly 50 percent of the U.S. market revenues (Appendix A). For over 17 years, one of Nike’s principle products has been the Air Jordan basketball shoe. In 2002, Nike offers a variety of products including shoes, apparel, and equipment, has 15 Nike towns, and provides the apparel for many college teams (Appendix B). Primary Competitors “Nike’s share of the worldwide athletic footwear
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University of Maryland out of the trunk of his car. In 1998, the football oriented movie “Any Given Sunday” was being filmed in Baltimore where Under Armour is based. The producers of the movie were looking for a product that would represent the athletic nature of the movie and be comfortable to wear during filming. Under Armour agreed to provide products, and UA shirts were used throughout the filming and appeared in the movie itself, resulting in national exposure for the brand. At about the same
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Case Study #1: New Balance Introduction New Balance is a global athletic shoe and apparel company, founded in Boston in 1906 by a waiter named William J. Riley, who made arch supports for people who walked a lot (Veleva, 2010, p. 2). He began designing running shoes for local organizations and in the 1940s, New Balance was making custom shoes for many different sports, including running, basketball, baseball, tennis, and boxing and in the 1960s, started manufacturing shoes in varying widths
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years of physical training, develop stamina, work as a team, take care of their bodies, stretch to prevent injuries, and enter into competitions against other dancers. They deserve to be helped at the athletic office. The dance education majors are not even allowed to ask for an ice pack from the athletic trainers. Members of the Grand Canyon University Dance Team are considered athletes, while the Dance Education majors are not. Both programs involve dance training but yet the school team is the only
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functions from nearly all of its divisions. The principal business activity is the design, development and worldwide marketing and selling of high quality footwear, apparel, equipment, and accessory products. NIKE is the largest seller of athletic footwear and athletic apparel in the world. It sells products to retail accounts, through NIKE owned retail stores and internet sales, which we refer to as our “Direct to Consumer” operations, and through a mix of independent distributors and licensees, in
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has become a highly visible figure in the world of athletic shoes and has gained a sizeable chunk of the minimalist shoe market. The Vibram FiveFinger Shoe was originally intended for yacht owners that wanted to maintain their grip on the deck without compromising the barefoot feeling. The VFF has gained many accolades since its inception one of them being Time Magazine’s best inventions of 2007. The shoe’s entrance into the world of athletic wear began when one of the CEO’s of Vibram America noted
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design, development, marketing, and sales of athletic footwear, apparel, equipment, and accessories, as well as in the provision of services to men, women, and children worldwide. The company offers products in seven categories, including running, basketball, football, men’s training, women’s training, Nike sportswear, and action sports under the Nike and Jordan brand names. It also markets products designed for young children, as well as for other athletic and recreational uses such as baseball, cricket
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name Blue Ribbon Sports. Bowerman and Knight changed the name of the company to Nike after the Greek goddess of victory in 1971. The Nike company designs, develops, and manufacturers athletic and active wear products including footwear, apparel, equipment, and accessories. The company started with one pair of running shoes and has grown into a multinational billion-dollar business that provides everything one may need to be active. Nike's success is in great part to the company's strong and ever evolving
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Competition The Adidas Company has a lot of competition in the athletic apparel and shoe department. Some of the firm’s major competitors include Nike, Converse (which is now owned by Nike), Puma, Under Armour, Asics, and New Balance. Nike is their biggest competitor as it holds the number 1 spot in the market and approximately 33% of the market. Looking into Nike, some of the strengths they possess is that they do not have factories. Nike is very strong in research and development; they show this
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MKTG 3030 D Final Report Group 1 Content Executive Summary ................................................................................................................................................. i Part Ⅰ: Situational Analysis 1. 3C Analysis: Company, Competition & Consumers...................................................................................... 1 2. 4P analysis: Product, Price, Placement & Promotion .....................................................
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