College of Business 03 April, 2016 Nike Segments Consumers by Athletes and Non-Athletes In a time when most things are no longer in simple black and white, Nike remains binary by segmenting its consumers into two distinct, opposite categories: athletes and non-athletes. While these segments are particularly broad, there’s a reason for it: it would be impractical to target the two groups in the same way. To successfully reach the company’s target markets, Nike employs differentiated marketing strategies
Words: 3056 - Pages: 13
Strengths Nike has a strong global brand which everyone will know by its logo. The logo itself needs to be presented without the name and everyone will know what it is, that is how powerful the brand is. Some companies require their names to be present but in this case that is not true. This is garnered a long term customer loyalty base where the products are synonymous with high quality clothing and fitness trainers. The power of the brand is also evident in the fact that Nike has well known athletes
Words: 1181 - Pages: 5
strategic management by comparing the strategies of two companies from the same industry. The strategies of Nike and Adidas have been compared from the textile industry. Nike and Adidas both specialize in footwear, apparel and accessories and their competition is intense as Nike is the market leader and Adidas is the market challenger. The topics in this assignment cover critical incidents of both Nike and Adidas that occurred in the past and the comparison between both their strategies as well their future
Words: 5370 - Pages: 22
Nike is most marketable for their motto “Just Do It”, a slogan that continues to successfully sell sports clothes and attract young, potential athletes. With an intemperate amount of athletes and those heavily involved in fitness, Nike remains successful and thriving. Young soccer athletes and vibrant pastels constitute their descriptive advertisements that entice soccer players into purchasing one of their posh cleats. The Neymar advertisement, for example, features the accomplished and talented
Words: 344 - Pages: 2
Table of Contents Introduction 3 Nike, Inc. 3 Under Armour 4 Porter’s five forces analysis 5 Nike, Inc. and Under Armour innovation strategies comparison 7 Conclusion 9 References 10 Introduction Nowadays, more and more people become concerned about health; they develop special diet that include vitamins and advanced nutrition supplements, and of course they do sports. Any kind of sports demand at least basic sports outfit: a T-shirt, shorts or pants, and a pair of shoes. Industry
Words: 2728 - Pages: 11
purpose of research is to: (A) Evaluate the conditions of the Marketing environment of Nike INC as a sports equipment company (B) Evaluate the recourse capability of Nike INC using appropriate analytical tools, highlighting its thresholds and unique resources and core competences (C) Evaluate the strategic fit of Nike INC using the analysis gather highlighting its strength and weakness. Company’s Profile. Nike INC is a sport Equipment company, It was founded on the 25th of February 1964 by Bill
Words: 2896 - Pages: 12
Name Institution: Course: Date: Financial Statement Analysis for Nike Nike Corporation released its financial statement for the year ended May 2014. Nike Inc. is a sports apparel manufacturing firm with diverse interests all over the world. The financial statements suggest a strong company whose stocks are not undervalued, but with the potential of exploding higher having shown sustained strengths when the Europe, American, and Chinese economies were at the brink of disaster. Despite sustaining
Words: 744 - Pages: 3
Chi phí sử dụng vốn Công ty Nike Ngày 5 tháng 7 năm 2001, Kimi Ford, người quản lý danh mục đầu tư của tập đoàn NorthPoint, một công ty quản lý quỹ hỗ tương, đã tập trung vào những bài phân tích về công ty Nike - một nhà sản xuất giày thể thao. Giá cổ phần của Nike đã giảm đáng kể từ đầu năm. Ford đang xem xét về việc mua cổ phần cho quỹ mà cô quản lý – Quỹ vốn hóa lớn NorthPoint – quỹ này đã đầu tư trong hầu hết vào 500 công ty trong danh mục Fortune, và tập trung chủ yếu là vào đầu tư giá trị
Words: 3234 - Pages: 13
Case Title: Nike Inc. Developing an effective public relations strategy 1. SHORT CYCLE PROCESS | Who | Nike´s Corporation | What | La imagen de la compañía fue muy negativa, por lo que sus ventas bajaron considerablemente | Why | En los medios de comunicación afirmaron que las fábricas subcontratadas para Nike en China e Indonesia obligaban a los trabajadores a tener largas horas por bajos salarios y los gerentes abusaban verbalmente | When | En 1990 | Case difficulty cube
Words: 1051 - Pages: 5
A Financial Ratio Quarterly Trend Analysis of Nike, Inc. Stock symbol: NKE Listed on the New York Stock Exchange Prepared for: Dr. Edward Lawrence Department of Finance Florida International University In partial fulfillment of the requirements of the course: FIN 6406 By: Introduction This financial ratio quarterly trend analysis was composed for Nike International. The U.S –based company was started in 1964 with $500, with its main office being the trunk of a green Plymouth
Words: 4245 - Pages: 17
