Nike Corporate Team Case Executive Summary Nike has dominated the athletic apparel industry since its inception in 1964. Nike has been the industry leader for many decades and they still are finding new ways to grow. Through innovation and exceptional marketing Nike has become one of the best companies in the world. The history of Nike will help us understand how it became the successful company we know today. All companies are not without problems and competitive edges above the competition.
Words: 5025 - Pages: 21
International Marketing Table of Contents Introduction 3 An analysis of the macro and micro factors impacting on the sports retail market and the market recommendations 3 PEST 3 Micro factors and internal business factors 4 An evaluation of market potential, to include an identified shortlist of markets with potential 5 External Factor Analysis 6 Porter’s 5 Forces Analysis: 6 McKinsey’s 7 S Strategy: 6 Using a clear and identified screening criterion, select two recommended markets
Words: 4700 - Pages: 19
Nike HR Roadmap Page 1 Introduction The Nike Corporation started back in 1957 when the two gentlemen Phil Knight and Bill Bowerman met at the University of Oregon. In 1962 a company in Japan helped market the althetic shoes under the Nike name and logo. Phil night decided to start selling shoes out of the trunk of his car. This was a simple beginning process for the company. From there the company took off. Nike Corporation started off in a very humble way that made them take off
Words: 1557 - Pages: 7
Executive Summary Nike manufactures and markets sports apparel and equipment on a global scale. They operate in 160 different countries, and have revenues of $18.6 billion. Yet, they are a growth company. Without any significant acquisition, they have consistently grown revenues and profits over the past several years by shifting emphasis on brands they own in growth sectors. Nike’s marketing strategy revolved around two concepts – premium positioning and everyone with a body is an athlete
Words: 6730 - Pages: 27
CASE ANALYSIS NIKE THE SWEATSHOP DEBATE Summary of the Facts Nike was established in 1972 by former University of Oregon track star Phil Knight. ... Nike has $10 billion in annual revenues and sells its products in 140 countries. ... Nike has been dogged for more than a decade by repeated accusations that its products are made in sweatshops where workers, many of them children, slave away in hazardous conditions for less than subsistence wages. ... Many reporters, TV shows, companies and organizations
Words: 934 - Pages: 4
A LITTLE HISTORY Nike originally known as Blue Ribbon Sports (BRS) was track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger. Many top Oregon runners began wearing the shoes, and the shoe's popularity grew quickly. The company's profits grew quickly, and in 1966, BRS opened its first retail store, located in Santa Monica. In 1971, with the relationship between BRS and Onitsuka Tiger nearing
Words: 709 - Pages: 3
Adidas nike case study - Document Transcript 1. VS1 2. A COMPARITIVE ANALYSIS OF MARKETINGSTRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERSANUPAMA VENU 09014CLAES JOTORP 09126DEEPAK TUSHIR 09032GUSTAV TENERZ 09128SAIRAM KRISHNAN 09088SANJAY SHARMA 09090SUNANDA SURESH 09112 2 3. INDEX1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE
Words: 14002 - Pages: 57
Getner Fabe Consumer Product Name: Nike Raw™ Company Name: Nike Inc. Industry: Retail 1. Describe your product including the features and benefits to your target market? Our product is the Nike Raw. The Nike Raw is a new shoe design that allows more airflow in that shoes that keeps your feet cool. The Nike Raw is a lightweight shoes that comes in multiple colors with some new features that Nike haven’t added to any of their newer products. The Nike Raw comes with a lightweight sole
Words: 1410 - Pages: 6
company name, Nike. We do not have to see the company name to realize the effect Nike marketing strategy has had to make its logo a familiar reflection of a recognized brand name on shoe racks and in households all around the world. Nike is widely known for their superior innovations in running shoes and has given athletes competitive advantages in their area of competition and in their fashionable appearance. With its sleek, game-changer designs, and head turning appeal, the new Nike Air Max+ 2012
Words: 1813 - Pages: 8
(d) Assess if meeting all buying requirements 2. The ABC analytical tool as applied to inventory management is best aligned to: (a) Activity-Based Costing (b) Analytical –Based Costing (c) Alpha-numeric Based Classification (d) Pareto’s Analysis 3. The SCOR Model is characterized by the following distinct management processes: (a) Plan, Select, Make, Deliver, and Return (b) Plan, Source, Make, Deliver and Return (c) Process, Select, Manufacture, Deliver and Recycle (d) Process
Words: 1200 - Pages: 5
