the international market for their benefit but none of them have been as successful as NIKE, Inc. It all started with two men, two men with a passion for track and field and the desire to innovate running shoes. Bill Bowerman, a track and field coach at Oregon University, and Phil Knight, a track and field athlete at Oregon University, teamed together to form “Blue Ribbon Sports” in 1964 which later became “Nike” in 1971. Since they began, they have expanded their products from solely running shoes
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[a] Swot analysis: [b] Ethical issue: Student’s Name: Low Chi Yeow Marks: Lecturer’s Name: Dr. GP Doraisamy Contents 1.0 Company history……………………………………………………………………………………. 2.0 Swot analysis.................................................................................................. 3.0 Ethical issue……………………………………………………………………………………………….. 4.0 Conclusion.........................
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(i) Identify any THREE (3) unethical issues in your organisation. Nike (figure 1) is a very well-known company which produce quality shoe and athletic wear around the world. It is founded by an athlete named Philip Knight and his couch Bill Bowerman (Figure 2) in January 1964. Its slogan called ‘Just Do It’. The quality and standard of its products have been strongly recognised by people, even though Nike’s products are considered expensive, yet its performance makes it valuable. i. Inhumane
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MarHeting Quarteriy, 2006, 15, 184-189, © 2006 West Virginia University Nike's Corporate Interest Lives Strong: A Case of Cause-Related Marketing and Leveraging Colleen McGlone and Nathan Martin ( involved in CRM, as well as addresses ethical dilemmas that may arise when these campaigns are being considered by both corporations and non-profit organizations. Nike's Corporate Interest Lives Strong: A Case of Cause-Related Marketing and Leveraging Sport Sponsorship Corporate sponsorship of
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Over the years, sweatshop has been a much talked about subject as it affects numerous people all over the world. Sweatshops have been an ethical dilemma over many years because of many values is in conflict such as, respect, fairness, caring, and environment. There have been many different arguments both for and against sweatshops that we will portray in this section. We will write about the perspective from the developed countries and the underdeveloped countries. The objectives of developed countries
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Ethical Decision Making Ethics are principles that define behavior as fair and proper and they are concerned with how a moral person should behave when it comes to making an ethical decision (Josephson Institute of Ethics, 2002). Evaluating and deciding among competing options is often key in making a fair choice since principles do not always dictate a single "moral" course of action. The decision of whether to lay off workers to enhance profits or to cut corners on quality to meet a deadline
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Sweatshops in Bangladesh: An Ethical Dilemma Kristy Kennedy Legal, Ethical & Social Issues EAMBA 24 February 15, 2014 On April 25th of this year, a garment factory in Bangladesh collapsed, killing hundreds of workers. Fearing a backlash of negative publicity, U.S companies that outsource to garment factories in Bangladesh are questioning whether they should continue operations there; association with unsafe factories could tarnish a company’s reputation. Nike, for one, has already addressed
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NIKE AND ITS FACTORIES IN VIETNAM THE CONTEXT OF THE ISSUE In order to offer competitive prices, a lot of Western companies relocate in low-wages countries. Nike is not unique in that respect: in fact the company choose to use subcontracted factories in Asia, especially in Vietnam. It is important to put this trend in context: this particular industry (the footwear industry) know a significant growth since two decades. Vietnam has a very high unemployment rate, which reflects the poor economic
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Social responsibility and managerial ethics You may be wondering, “Why should I care about corporate social responsibility or managerial ethics or whether or not my employees have health care benefits? Aren’t these the types of issues philosophers worry about?” To answer this question, you only need to pick up a recent newspaper or business magazine. Everything from Wall Street trading scandals to accounting frauds at AIG, Lehman Brothers, Enron, Parmalat, Satyam, WorldCom, Tyco, and Global
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TOPIC: CASE QUESTIONS, Nike`s CSR Challenge Question 1, 4 and 5 Nike's CSR Challenge CASE STUDY- 1. What are the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world?. A. SOLUTION TO CASE 1: This discusses the challenges facing Nike in overcoming the stigma of poor human rights practices in their past, and how that has affected their overall business in the current decade. Social responsibility
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