Strategic Marketing Management and customer portfolio analysis Contents Introduction 2 Importance of customer portfolio analysis 2 Value based model 3 Blue ocean strategy 6 Integrated Marketing Communications 7 Tools of IMC 8 Benefits 8 AIDA Model 9 Different strategies 11 Conclusion 13 References 14 Introduction This report is a case study of a consulting Firm Evernet based in Singapore. Evernet provides high quality consulting services in the market. Evernet basically
Words: 3857 - Pages: 16
Typical organic farming practices include2: • Wide crop rotation as a prerequisite for an efficient use of on-site resources • Very strict limits on chemical synthetic pesticide and synthetic fertiliser use, livestock antibiotics, food additives and processing aids and other inputs • Prohibition of the use of genetically modified organisms • Taking advantage of on-site resources, such as livestock manure for fertiliser or feed produced on the farm • Choosing plant and animal species that are
Words: 4013 - Pages: 17
should start with an understanding of the cost of poor quality in various situations. In much conventional industrial engineering the cost of poor quality is simply represented by the number of items outside specification multiplied by the cost of rework or scrap. However, Taguchi insisted that manufacturers broaden their horizons to consider cost to society. Though the short-term costs may simply be those of non-conformance, any item manufactured away from nominal would result in some loss to the
Words: 3798 - Pages: 16
years, this concept is in huge trend for finding a solution towards effective disposal and ultimately a worthy usage of used engine oil while on the other hand, finding a substitute of admixtures that are being used in concrete thereby, preserving conventional building materials Various studies that have done in this background are reviewed as follows. 1. Bilal S. Hamad and Ahmad A. Rteil (2003), concluded that used engine oil acted as a chemical plasticizer by improving the fluidity of concrete
Words: 2357 - Pages: 10
in India and one of the leading international companies in the power field. BHEL offers over 180 products and provides systems and services to meet the needs of core sectors like: power, transmission, industry, transportation, oil & gas, non-conventional energy sources and telecommunication. A wide-spread network of 14 manufacturing divisions, 8 service centers and 4 regional offices besides a large number of project sites spread all over India and abroad, enables BHEL to be close to its customers
Words: 1921 - Pages: 8
Melbourne, 2010) Limitations The case study involves analysis of small data sets, such as one or two companies, that may lead the researcher to gain some insights about trends in relevant industries. The study involves “small-n” data and therefore conventional empirical techniques cannot be used, or where they are used, they may have limited application as there may not be enough data to meet requirements for statistical significance.(The university of
Words: 3584 - Pages: 15
achieving it. That strategy will be supported and, to some extent, delivered through effective internal communications. In this context internal communication can help on several different levels: * Tell: simply informing people of the direction, non-negotiable * Sell: anticipating some form of backlash, requiring some persuasion * Consult: seeking specific areas of input to the decision-making process * Involve: seeking varying degrees of involvement and co-creation Secondly, and more
Words: 3148 - Pages: 13
ASEA BROWN BOVERI ABB (ASEA Brown Boveri) is a multinational corporation headquartered in Zurich, Switzerland, operating mainly in robotics and the power and automation technology areas. It ranked 158th in the Forbes Ranking (2013). ABB is one of the largest engineering companies as well as one of the largest conglomerates in the world. ABB has operations in around 100 countries, with approximately 140,000 employees in October 2015,[3] and reported global revenue of $39.8 billion for 2014.[1]
Words: 2501 - Pages: 11
tourist and ancillary facilities in a small core urban area. A well-defined tourist business district has evolved with imprints on urban morphology. Hotels and the travel industry have limited direct environmental impacts; recent efforts have reduced energy and water consumption and waste generation. Changing preferences and market diversification call for countryside and resort types of tourism. The mainly young visitors are increasingly interested in the scenic countryside with a well-established country-park
Words: 7611 - Pages: 31
ismail@bau.edu.jo AbdelRahman Hamza Hussein Jearsh University, Jearsh, Jordan E-mail: Abed_90@yahoo.com Ayman Bassam Nasoura Jearsh University, Jearsh, Jordan E-mail: nassuora@yahoo.com Abstract Clustering has been found to be an effective means of resource management for MANETs regarding network performance, routing protocol design, Quality of Service (QoS) and network modeling though it has yet to be refined to satisfy all the issues that might be faced by choosing this approach. Scalability is of
Words: 9559 - Pages: 39
