Omo Detergent

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    Omo Detergent

    Marketing strategy of OMO detergent from 2002 to now INTRODUCTION Today’s Vietnam has opened integration with the international economy so consumers have more choices. The competition between brands is increasingly fierce. Therefore, companies are adopting new methodologies in order to market their products and services to a contemporary market. However, one of the brands lies in the heart of numerous customers in Vietnam and perhaps no one do not know about OMO detergent of Unilever. It has very

    Words: 429 - Pages: 2

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    Marketing Plan for Uniliver

    are washing with OMOSOAP in a group, and hence strengthen the effect of OMO’s brand identity. PACKAGING: We package the soap using our brand name OMO so that the core benefits of our product (stain removal) can be conveyed explicitly. In addition, for packaging we use the same colors (red and blue) and logo as used for OMO detergent. This we believe would encourage emotional response and better customer recall (Kotler, 1997, p. 38). The advantages of our product are: ·Core

    Words: 312 - Pages: 2

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    Brazilian Detergent Market

    The Decision Exhibit 1 shows the detailed analysis of the market. Clearly, the majority (relative to individual detergent brand) of the users are still in the soap segment. To grow, Unilever could choose to steal market shares from other players. However, neither P&G nor local brands have large market share. Thus, a better way to grow is to penetrate market of laundry soap. Although Unilever has shares in laundry soap, the major players in laundry soap market are local brands. Therefore, cannibalization

    Words: 714 - Pages: 3

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    Thesis

    Comparison of Advertising Strategies of Safeguard vs. Lifebuoy Soap Tahir Ajaib Babar MC070201657 15th May, 2013 Department of Management Sciences, Virtual University of Pakistan TABLE OF CONTENTS Chapter 1 Introduction Introduction …………….…………………………………...………………………. 3 Background …………………………………………..………………………….……4 Objectives ………………………………………………………..……………….…. 4 Significance…………………………………………………….………………….… 4 Chapter 2 Project Proceedings………………………………………………..……………….....5 Chapter

    Words: 1387 - Pages: 6

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    4ps of Marketing

    scale of operations and supply of keyraw materials, The synthetic detergent market can be classified into premium (Surf, Ariel), mid-price (Rin, Wheel) and popular segments (Nirma), which account for 15%, 40% and 45% of the total market, respectively. The product category is fairly mature and is dominated by two players, HUL and Nirma. Nirma created a revolution in the market by pioneering the concept of low-cost detergents. Putting the right product in the right place, at the right price,

    Words: 2413 - Pages: 10

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    Reading Procter and Gamble and Unilever

    Procter & Gamble and Unilever fined for laundry detergent price fixing Unilever and Procter & Gamble (P&G), the consumer goods giants, have been handed a €315.2m (£280m) fine for their involvement in a pan-European price-fixing ring. By Jonathan Sibun The Telegraph, 13 Apr 2011 The European Commission (EC) found that the two companies, together with Germany's Henkel, had colluded to fix the price of washing powder in eight continental European countries between January 2002 and March 2005

    Words: 299 - Pages: 2

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    Business Proposal of Liqua Dish Wash

    know, now-a-days liquid dish wash has replaced the dish wash bars in Pakistan. Since the advent of liquid soap in Pakistan, the detergent producer has not found it easy pinching with the competition. This is because of the simple fact that liquid soap is fast gaining grounds for laundry and dish washing. Liquid dish wash has several advantages over soaps and detergents hence its preference for laundry and dish washing. Now several skill acquisition centers have integrated liquid soap making into

    Words: 561 - Pages: 3

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    Orange Dishwashing Liquid

    THE EFFECTIVENESS OF JUTE (Corchoruscapsularis Linn.) EXTRACT AS AN ADDITIVE IN MAKING DISHWASHING SOAP A THESIS Submitted to the Faculty Ilocos Norte National High School Engineering and Science Education Program (ESEP) In Partial Fulfillment of the Requirements in Research I ABIGAIL RIO C. ACOBA IX – SSC RUTHERFORD CHAPTER 1 THE PROBLEM: RATIONALE & BACKGROUND Background of the Study Soap is now considered as a regular need for almost all of the living human population

    Words: 2213 - Pages: 9

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    Nutritional Analysis

    and our overall objective of this lab was to determine the different nutritional aspects in animal feed. In our case, my group and I analyzed horse feed. We were to determine the amount and percentages of ether extract, protein analysis, NDF, acid detergent fiber, ADF, and ADL in an amount of feed. Materials & Methods Ether Extraction Materials Thimbles Thimble stand and handler Grinded sample Condenser Purpose To purify samples of organic compounds that are solids at room temperature

    Words: 1597 - Pages: 7

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    Principles of Marketing

    products with fairly little differentiation. Gain has great passion for the brand. Procter and Gamble works hard to appreciate the Gain consumers and to deliver the great scent experience they find in Gain. In this report, I will identify the laundry detergent industry. There are two major leading companies outside Proctor and Gamble; are Uniler manufactures of Surf and Church & Dwight manufactures of Arm & Hammer Introduction Procter and Gamble will strive to provide recognized products

    Words: 1348 - Pages: 6

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