sponsorship effects on brand perceptions, this paper introduces a detailed framework of sponsorship persuasion process. Considering the central “transfer” between event and brand perceptions, the model also includes moderating effects (such as congruence) and focuses on specific components of functional, affective and symbolic customer value. In Spring 2007, a Web survey was conducted to evaluate the impact of Louis Vuitton’s sponsorship of America’s Cup. A total sample of 1,400 European respondents was developed
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theoretical framework and then sets about testing it. In an example of this approach, which was relevant to our research, Bres in 2015 study the factors that determine users’ trust in their researchers. Their theoretical framework shows that various antecedents influence ‘user trust’ in the researcher and, in turn, this influences the utilization of market research information. For example "perceived researcher interpersonal characteristics" are antecedents to trust; one of the components of these is the
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Framework 22 3.3 HYPOTHESES 24 CHAPTER 4 26 RESEARCH METHODOLOGY 26 4.1 RESEARCH METHODS 26 4.2 POPULATION OF STUDY 26 4.3 SAMPLING UNIT 27 4.4 SAMPLE SIZE 27 4.5 RESEARCH INSTRUMENT 27 CHAPTER 5 28 DATA ANALYSIS 28 5.1 INTRODUCTION 28 5.2 INTERPRETATION OF DATA 28 5.2.1 Descriptive Analysis 28 5.2.2 Hypothesis Testing 37 CHAPTER 6 43 CONCLUSIONS & RECOMMENDATION 43 Future Studies 45 REFERENCES 46 Questionnaire 48 ABSTRACT This report is a part
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Completed: March 2014 Aim: To know what Factors Affects Career Preferences among Grade 10 High school Student of Mt Moriah Christian Academy Research Method used: Descriptive survey method using questionnaires. A survey was administered to a Selected sample form a specific population of grade 10students of Mt. Moriah Christian Academy Yr.2013-2014. STATEMENT OF THE PROBLEM This research study will specifically seek to answer the questions. * Is There a significant
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Swimming with Sharks: Technology Ventures, Defense Mechanisms and Corporate Relationships Riitta Katila Stanford University Jeff D. Rosenberger Nomis Solutions Kathleen M. Eisenhardt Stanford University This paper focuses on the tension that firms face between the need for resources from partners and the potentially damaging misappropriation of their own resources by corporate “sharks.” Taking an entrepreneurial lens, we study this tension at tie formation in corporate investment
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Chapter One: Introduction 1.1 Origin of the report Internship program is a prerequisite for acquiring BBA degree. Before completion of the degree, a student must undergo the internship program. Internship program is a perfect blend of the theoretical and practical knowledge. As the classroom discussion alone cannot make a student perfect in handling the real situation, it is an opportunity for the students to know the real life situation through this program. The report on “Performance Analysis
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Library and Archives Canada to reproduce, publish, archive, preserve, conserve, communicate to the public by telecommunication or on the Internet, loan, distribute and sell theses worldwide, for commercial or noncommercial purposes, in microform, paper, electronic and/or any other formats. . The author retains copyright ownership and moral rights in this thesis. Neither the thesis nor substantial extracts from it may be printed or otherwise reproduced without the author’s permission. L’auteur
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Journal of Operations Management 27 (2009) 310–323 Contents lists available at ScienceDirect Journal of Operations Management journal homepage: www.elsevier.com/locate/jom The efficient use of enterprise information for strategic advantage: A data envelopment analysis Elliot Bendoly a,1,2, Eve D. Rosenzweig a,1,*, Jeff K. Stratman b,1,3 a b Goizueta Business School, Emory University, 1300 Clifton Road, Atlanta, GA 30322-2710, United States David Eccles School of Business, University
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your research project your research project a step-by-step guide for the first-time researcher NICHOLAS WALLIMAN with Bousmaha Baiche SAGE Publications London • Thousand Oaks • New Delhi To my wife, Ursula © Nicholas Walliman 2001 Chapter 2 © Dr Bousmaha Baiche 2001 First published 2001 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may
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holdings of small and medium-sized manufacturing enterprises in Sweden. The aim of this work is to theoretically derive significant factors related to working capital management which have an influence on the cash level of SMEs and test these in a large sample of Swedish manufacturing SMEs. The theoretical framework for this study consists of a treatise of motives for holding cash, working capital management and cash level. From these theoretical findings, two hypotheses are deduced: • H1: Cash holdings
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