purpose of this paper is to determine if the traditional approach to measuring brand equity applies to online companies. Design/methodology/approach – This objective is pursued by: developing a measurement model of brand equity for online businesses; and testing the nomological validity of the model using structural equation modelling. Findings – This study finds partial support for the application of the offline brand equity theoretical framework based on brand awareness, brand associations and loyalty
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** ASSESSMENT EXAM QUESTIONS – THESE ITEMS WILL DEFINITELY APPEAR ON THE FINAL EXAM ** CHAPTER 1 |1-113. |Marketing will not happen unless: | |A) |e-commerce is flourishing. | |B) |facilitators are present to simplify exchange.
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[pic] Post Graduate Division International College of Business And Technology 31,33, Hotel Road, Mount Laviniya, Sri Lanka. University Center Code: 2526 A COMPREHENSIVE STUDY OF MARKETING MIX FOR THE SUCCESS AND SUSTAINABILITY OF CANINE DE-WORMER TABLETS MARKET IN SRI LANKA By Nirmana Lasith Jayatunge Roll No : 540686708 A project report submitted in partial fulfillment of the requirements for Master of Business Administration Of Sikkim Manipal University, INDIA Sikkim-Manipal
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ESSENTIALS OF MARKETING THIRD EDITION JIM BLYTHE Essentials of Marketing ii Marketing Planning: principles in practice We work with leading authors to develop the strongest educational materials in marketing, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times Prentice Hall, we craft high quality print and electronic publications which help readers to understand and apply their content, whether studying
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been severely affected by fraud over the past few years. Indeed, despite all the research and systems available, fraudsters have been able to outsmart and deceive the banks and their customers. With this in mind, we intend to introduce a novel and multi-purpose technology known as Stream Computing, as the basis for a Fraud Detection solution. Indeed, we believe that this architecture will stimulate research, and more importantly organizations, to invest in Analytics and Statistical Fraud-Scoring to
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18 Learn the discipline, pursue the art, and contribute ideas at www.architecturejournal.net input for better outcomes Green Computing Environmentally Sustainable Infrastructure Design Green Maturity Model for Virtualization Application Patterns for Green IT Architecture Journal Profile: Udi Dahan Profiling Energy Usage for Efficient Consumption Project Genome: Wireless Sensor Network for Data Center Cooling Green IT in Practice: SQL Server Consolidation in Microsoft IT Contents Foreword
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becoming one of the most attractive nations for investments at present. The country’s most significant industry is the retail industry (Jain et al, 2009). It is currently the 5th largest retail industry in the world and the industry contributes around 12% to the country’s Gross Domestic Product, it is also expected to grow at a very healthy rate and contribute around 22% by the end of 2011 (Srivastava, 2008). However the dominant sector in the retail industry is the unorganised sector, with the organised
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commerce (EC) Planning an e-commerce project Legal, ethical and international issues Case study guidelines 6 8 10 10 11 Module 2 Business decision-making and planning for electronic commerce 17 Objectives Planning an e-commerce project Economic models Competitive advantage and electronic marketplaces Transaction cost economics 17 18 29 30 34 Module 3 Technologies for electronic commerce Objectives The Internet and electronic commerce The general structure of the Internet Internet protocols
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www.it-ebooks.info www.it-ebooks.info Programming Interviews Exposed: Secrets to Landing Your Next Job Preface. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxv Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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been severely affected by fraud over the past few years. Indeed, despite all the research and systems available, fraudsters have been able to outsmart and deceive the banks and their customers. With this in mind, we intend to introduce a novel and multi-purpose technology known as Stream Computing, as the basis for a Fraud Detection solution. Indeed, we believe that this architecture will stimulate research, and more importantly organizations, to invest in Analytics and Statistical Fraud-Scoring to
Words: 56858 - Pages: 228
