® Kellogg Company // Form 10-K For Fiscal Year 2012 (Ended December 29, 2012) This page intentionally left blank UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K Í ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Fiscal Year Ended December 29, 2012 ‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For The Transition Period From To Commission file number 1-4171
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1. Critically analyse the role of operant learning in explaining consumer behaviour. Consumer behaviour is the process, in which focuses on the way how individuals or groups make decisions in order to satisfy their needs and desires, included search, purchase, evaluate and disposal of products or services (Solomon, 2011). Moreover, operant learning (or instrumental learning) is presented by Skinner (1953), based on Thorndlike’s law of effect which emphasises that a pleasant outcome tends to encourage
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of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Compilation Copyright © 2002 by Pearson Custom Publishing. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any means,
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economic, political, legal and regulatory, technological, and sociocultural forces in the marketing environment. Chapter 3 deals with these environmental forces and with the role of social responsibility and ethics in marketing decisions. ONE PART P Economic forces Competitive forces Political forces Product Promotion Customer Price Sociocultural forces Distribution Legal and regulatory forces Technological forces 1 1 OBJECTIVES 1 Define marketing. 2 Understand
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Contents overview List of figures List of tables List of mini case studies Acknowledgements 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Introduction to International Marketing The International Marketing Environment The International Marketing Information and Research Process International Competitive Marketing Strategies Market Selection Decisions and Entry Strategies Management of Exporting and Importing International Marketing Operations and Planning Product and Brand Decisions for International Marketing
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“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption GERGANA Y. NENKOV MAURA L. SCOTT This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and
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“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption GERGANA Y. NENKOV MAURA L. SCOTT This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and
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“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption GERGANA Y. NENKOV MAURA L. SCOTT This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and
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UNIVERSITY OF NICE SOPHIA ANTIPOLIS Institut d’Administration des Entreprises ROLES AND CONSIDERATIONS OF BRAND COMMUNICATIONS IN BRANDING: ADVERTISING, BRAND ELEMENTS, ONLINE ACTIVITIES Mémoire en vue de l’obtention du Diplôme De Master II ès Sciences de Gestion Soutenu par: Mojtaba Jebreili & Dirigé par: Professeur Damien Bo Advisor: Professeur Camelia Akbari Année universitaire: 2009-2010 0 Acknowledgment First of all I want to direct my thanks to my supervisor, doctor Damien
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cash sales plus collections on account computed as follows: Cash sales Beginning accounts receivable Credit sales Less: Ending accounts receivable Total Cash receipts from sales $ 200,000 400,000 3,000,000 __(485,000) $3,115,000 Alternative Solution: T-account analysis of accounts receivable Beginning balance Sales on account Ending balance Accounts Receivable $ 400,000 X Collections on account 3,000,000 $ 485,000 $485,000 = $400,000 + $3,000,000 – X X = $2,915,000 Total cash receipts from sales:
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