Unit 2: INTRODUCTION TO MARKETING P1: Describe how marketing techniques are used to market products in two organisations IE Thanks to Igor Ansoff studies, today we can identify four different marketing strategies available for growing a business: MARKET PENETRATION, MARKET DEVELOPMENT, PRODUCT DEVELOPMENT and DIVERSIFICATION. MARKET PENETRATION: A market is a group of customers who may purchase a product. MARKET DEVELOPMENT: This is when a company markets an existing product to a new market.
Words: 3637 - Pages: 15
* Nilesh Neelmani INTRODUCTION The Indian retail sceneis all poised for a tremendous growth and is estimated to reach $54 billion by the year 20 12 with an annual growth rate of about 9 percent. The growth in the retail sectorhas made the consumersto experiencePrivate Labels. With the approval of 51 % direct investment by Government of India in single brand retail showrooms, foreign retail majors like Tesco,Walmart and Carrefour are all set in to enterthe Indian market. All thesecompanies are
Words: 4664 - Pages: 19
Answers Professional Level – Essentials Module, Paper P3 Business Analysis 1 (a) December 2013 Answers Internal growth, sometimes called organic growth, takes place when the company grows by building on and developing its own existing competencies. This is how MachineShop has grown to date. The frequent opening of new stores represents its organic growth. The company appears to be comfortable and successful in this approach. As well as being familiar with this approach, internal growth has a
Words: 9237 - Pages: 37
| TUTOR MARKED ASSIGNMENT Course Code | BBM501/03 | Course Title | Economic Environment of Business | Student Name | Yong Shio Ping, Alene | Student ID No. | 041110362 | Student IC No. | 780205-14-6346 | Name Of Tutor | Pn Malar Arasi A/P Sundaram | Class Code | 4ENV1 | TMA No. | 1 | TMA Submission Date | September 5, 2011 | PART A (Case Scenario) (a) Elaborate on the causes of sugar price hike as discussed in the article above. [8 marks] The article as reported by Andrew
Words: 6499 - Pages: 26
ASSIGNMENT 2 16/04/2012 What is e-commerce? The key components to establishing and providing a successful e-commerce solution within an e-business environment. CONTENTS CHAPTER | PAGE | Introduction & Aims/Objectives of assignment. | 3 | 1. What is e-commerce? | 5 | 2. E-environment | 6 | 3. Establishing an e-business. How to support an e-business? | 9 | 4. E-business systems: infrastructure of hardware and software | 14 | 5. E-Logistics: Supply Chain &
Words: 9784 - Pages: 40
candidate, an appointment letter will be given to him, which will state his probation period, salary amount, increment percentage etc. P2: Describe the Main Employability, Personal and Communication Skills Required When Applying for a Specific Job Role Initially an employer will look at the qualifications a candidate has and whether it is
Words: 10202 - Pages: 41
PAPER P3 BUSINESS ANALYSIS P R A C T I C E & R E V I S I O N K I T BPP Learning Media is the sole ACCA Platinum Approved Learning Partner – content for the ACCA qualification. In this, the only Paper P3 Practice and Revision Kit to be reviewed by the examiner We discuss the best strategies for revising and taking your ACCA exams We show you how to be well prepared for your exam We give you lots of great guidance on tackling questions We show you how you can build your own exams We provide
Words: 176811 - Pages: 708
of objectives in relation to the general goals, problems and the regional context; (b) the provision of an outline of alternative strategies of growth; (c) the testing and evaluation of alternative strategies; (d) decision making. Lynch (2000) explains that every organization has to manage its strategies in three key areas: The organization’s internal resources, The external environment within which the organization operates, The organization’s ability to add value to what it does and other
Words: 2543 - Pages: 11
BTEC Edexcel Level 2 BTEC First Certificate and Edexcel Level 2 BTEC First Diplomas in Sport For first teaching from September 2006 Issue 2 March 2007 Specification Edexcel Level 2 BTEC First Certificate and Edexcel Level 2 BTEC First Diplomas in Sport Edexcel, a Pearson company, is the UK’s largest awarding body offering academic and vocational qualifications and testing to more than 25,000 schools, colleges, employers and other places of learning here and in over 100 countries worldwide
Words: 53621 - Pages: 215
mic AS ECONOMICS STUDY GUIDE UNIT ONE Markets: How They Work & Why They Fail For Edexcel Syllabus: updated 2010 CONTENTS Page Reading list 3 Syllabus 4 SECTION A – HOW THEY WORK 1. The Basic Economic Problem 8 2. Specialisation and the Division of Labour 10 3. Production Possibility Frontiers 12 4. Types of Economy 15 5. Positive & Normative Statements
Words: 15000 - Pages: 60
