patents and trademarks and The Wall Street Journal (2010:1) ranked the top five brands as Coca cola, IBM, Microsoft, Google and General Electric. Coca cola Bilaras (2012:1) maintains that Coca cola built its brand equity by adapting a global marketing strategy, which considered the whole world as a single market. The reason behind this global focus was that they viewed their product as one that can be used by everyone irrespective of age and gender. To achieve this, Coca cola created an efficient
Words: 1707 - Pages: 7
this product, it established a diverse portfolio through acquiring Minute Maid Corporation and adding a line of juice products. In 2008, “Sprite became the third Company product to sell more than 2 billion cases annually, joining Coca-Cola and Diet Coke” (The Coca-Cola Company, 2014). Current Situation Today, the Coca-Cola Company has been serving for more than 127 years and is one of the largest beverage companies headquartered in Atlanta,
Words: 2613 - Pages: 11
Introducción El caso la guerra de las colas estudia la estructura industrial y la estrategia competitiva de Coca-Cola y Pepsi durante cien años de rivalidad. En 2006, ambas se enfrentaron a nuevos retos: aumentar las ventas de las bebidas carbonatadas colas y hallar nuevas fuentes de ingresos. Las dos empresas también modificaron sus estrategias de envasado, precios y marca. Recurrieron a los mercados internacionales emergentes para dar lugar al crecimiento geográfico y ampliaron sus carteras
Words: 2682 - Pages: 11
The Coca-Cola Company July 24, 2011 CONTENTS Abstract……………………………………………………………………………………………3 Coca-Cola: An Introduction.……………………………………………………………………....4 Financial Analysis………………..……………………………………………………………..…6 Competition Analysis: Pepsi………………………………………………………………………9 Recommendations………………………………………………………………………………..13 Conclusion…………………………………………………………………………………….…15 References………………………………………………………………………………………..16 Abstract Many international corporations began as small domestic ventures. As businesses
Words: 3706 - Pages: 15
Effective Communication Strategies of Pepsi Cola Table of Contents Executive Summery 3 Introduction 4 History 5 Effective Marketing and communication strategies of Pepsi 6 Media Commercials 6 Advantage of media commercials 6 Disadvantages of media commercials 7 Sponsorships 7 Advantages of Sponsorships 8 Disadvantages of Sponsorships 8 How to enhance the effectiveness of Sponsorship 8 Community Activities 8 Advantages of Community activities 9 Disadvantages of community
Words: 3206 - Pages: 13
possible to make such an extensive report without the help, guidance and inputs from them. Most of my information has been from the net by reading a lot about Pricing of a product in marketing & how Coca Cola Company maintains their market through an appropriate pricing strategy and also from professional books of marketing. I also would like to thank Mr. Sunil for giving us such a nice opportunity and freedom to choose a topic we like and to work in it. Abstract The basic objective of my research
Words: 7017 - Pages: 29
RESEARCH» MARKET Catherine SECLET April 24th 2014 Copyright ©2012 The Nielsen Company. Confidential and proprietary. MARKET RESEARCH INSTITUTES MISSION To provide clients with all data and information required to be able to take best marketing and commercial decisions To Understand requirements, opinions and behaviors on Markets To Propose a reading sheet for the society, understand social behaviors, and understand markets evolutions - - 4 Copyright ©2012 The Nielsen Company
Words: 8422 - Pages: 34
Assignment #5: Financial Management Coca-Cola Company vs. PepsiCo. Rodséy E. Smith Daniel Sersland BUS 508: The Business Enterprise December 9, 2010 Abstract In the late 1800’s two of today’s largest and most recognizable food and beverage companies, PepsiCo and Coca-Cola Company began their quest to dominate the industry. Even today after over a hundred and twenty years, PepsiCo and Coca-Cola Company continue their efforts to compete against each other in order to gain additional market
Words: 1733 - Pages: 7
Marketing Plan - Coca Cola Executive Summary [pic][pic][pic][pic][pic]The Coca-Cola Company was first established in 1886 by Dr John Styth Pemberton. Today, the company is the world's leading manufacturer in the beverage industry, operating globally in more than 200 countries with its head office located in Atlanta, USA. It produces more than 300 beverage brands and over 1.06 billion drinks are consumed per day around the world. Mission Statement The Coca-Cola Company's mission
Words: 1452 - Pages: 6
What is marketing? Definition of marketing Many define marketing as the process of buying and selling in a market. Marketing is defined in many ways; marketing is the management process responsible for identifying, anticipating and satisfying consumers’ requirements. The essence of marketing is that a business will make what it can sell rather than sell what it can make. Marketing requires an assessment of human needs and the orientation of all the firm’s resources towards the satisfaction
Words: 6644 - Pages: 27
