‘11 Page 2 Ad-o-holic is an annual marketing and advertising extravaganza orchestrated by MarkUp (the official marketing club of IMT Ghaziabad). It is an inter B-school marketing event and focuses on promotion strategies thereby challenging contestants to come up with innovative communication decisions. The purpose of this event is to provide a platform for budding advertisers to showcase their creativity and ingenuity. Ad-o-holic is the predecessor event to Marketing World Cup, the biggest
Words: 4700 - Pages: 19
efficiently and effectively to achieve organizational goals. • Distinguish among planning, organizing, leading, and controlling (the four principal managerial functions), and explain how managers’ ability to handle each one can affect organizational performance. • Differentiate among three levels of management, and understand the responsibilities of managers at different levels in the organizational hierarchy. • Identify the roles managers perform, the skills they need to execute those roles effectively
Words: 18977 - Pages: 76
BLACKBERRY HISTORY The first BlackBerry device, the 850, was introduced in 1999 as a two-way pager in Munich, Germany. The name BlackBerry was coined by the marketing company Lexicon Branding. The name was chosen due to the resemblance of the keyboard's buttons to that of the drupelets that compose the blackberry fruit. The original BlackBerry devices, the RIM 850 and 857, used the DataTAC network. In 2003, the more commonly known convergent smart phone BlackBerry was released, which
Words: 5716 - Pages: 23
Unit 1 Research Assignment 1: Exploring Programming Languages Computers don't do anything without someone telling them what to do, much like the average teenager. To make the computer do something useful, you must give it instructions in either of the following two ways: * Write a program that tells a computer what to do, step by step, much as you write out a recipe. * Buy a program that someone else has already written that tells the computer what to do. Ultimately, to get a computer
Words: 3836 - Pages: 16
of doing such a job. Now the situation changed and Ben was willing to give Tom his apple in exchange for a chance for him to have the privilege of whitewashing the fence. “Tom gave up the brush with reluctance in his face, but alacrity in his heart. And while the late steamer Big Missouri worked and sweated in the sun, the retired artist sat on a barrel in the shade close by, dangled his legs, munched his apple, and planned the slaughter of more innocents. There was no lack of material; boys happened
Words: 3087 - Pages: 13
customer request Includes manufacturers, suppliers, transporters, warehouses, retailers, and customers Within each company, the supply chain includes all functions involved in fulfilling a customer request product development, marketing, operations, distribution, finance, customer service What is a Supply Chain? [2] Includes movement of products from suppliers to manufacturers to distributors, but also includes movement of information, funds, and products in both directions Probably
Words: 1738 - Pages: 7
Dell, Inc. A Strategic Management Case Study October 8, 2013 Sophie Yanez University of the Incarnate Word Table of Contents I. Introduction II. Dell’s Strategy a. Vision Statement b. Mission Statement c. Strategies and Objectives III. Recommended Vision and Mission Statements IV. External Assessment a. Porter’s Five Forces Model b. External Factor Evaluation c. Competitive Profile Matrix V. Internal Assessment a. Value Chain b. Internal Factor Evaluation VI. Porter’s
Words: 5223 - Pages: 21
[ WHITE PAPER ] [ PROMOTIONAL EFFECTIVENESS –THE CHANGING DYNAMICS OF MARKETING PROMOTIONS IN FMCG By: Martin Long – Head of Business Consulting IRI – UK ] EUROPEAN HEADQUARTERS: Eagle House, The Ring Bracknell, RG12 1HS Telephone: +44 (0)1344 746 000 [ PROMOTIONAL EFFECTIVENESS ] “It is clear that we are not in a traditional recession but actually are seeing a global economic realignment which will redefine our national economies after this downturn.” Thom Blishock – President of Consulting
Words: 4379 - Pages: 18
5 SWOT Analysis……………………………………………………………………………………………………………….………………….6 – 7 Business Articles………………………………………………………………………………………………………………………………………8 Target Market…………………………………………………………………………………………………………………………………9 – 10 Tim Horton’s merging with Wendy’s Inc………………………………………………………………………………………………..11 Tim Horton’s as a convenient product……………………………………………………………………………………..…………...12 Channel of Distributions …………………………………………………………………………………………………………..…………...13 Promotional Strategies………………………………………………………………………………………………………………
Words: 7764 - Pages: 32
strategic business unit. Acer’s Canadian business had in a past served as an intermediation between Acer America to deliver products to Canadian distributors, but in 1996 Anthony Lin was chosen as general manager of Acer’s operation in Canada. Previously the Canadian operation was selling no products directly to consumers in Canada, but Lin saw this as an opportunity to use local distribution and assemble the computers in Canada, “to order,” and sell directly to consumers. VISION To have
Words: 2474 - Pages: 10
