MARKETING STRATEGY AND ANALYSIS OF APPL COMPANY IN IPhones Vision and Mission Statement Apple, Inc.’s Vision Apple, Inc.’s vision is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings Apple's Mission Statement Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities
Words: 13655 - Pages: 55
Apple SWOT Analysis II MGT/521 Management October 31, 2011 Erick Espinosa Abstract Apple is a company that concerned of the environment and has been working for more than 20 years to minimize the impact their products have on the environment. Apple has developed and formulate an environmental policy in 1990 and since then, Apple has continue making their products more energy efficient, eliminating toxic substances. Apple is also the only organization that all the products they sell not only
Words: 2387 - Pages: 10
k 1. Please summarize the story of Apple The founders build a company 1976-1984: Apple Computers was founded by Steve Jobs and Steve Wozniak in a California garage on April 1, 1976. The Apple II started the personal computer boom and the early success of Apple was attributed mainly to marketing and technological innovation. Apple grew quickly, staying ahead of competitors by contributing key products that stimulated the development of software for the computer. Professional managers fail
Words: 3570 - Pages: 15
manage their climate impact. Companies, such as Apple, estimate that in 2011 they were responsible for 23.1 million metric tons of green house gas emissions. In order to minimize the impact on the environment Apple they realized they needed to improve their products environmental performance. In order to do this Apple began to design products with less material, ship with smaller packaging and be as energy efficient and recyclable as possible (Inc, 2011). Another example of a company making
Words: 523 - Pages: 3
Apple Inc. (NASDAQ: AAPL; previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional
Words: 2082 - Pages: 9
Apple Company Profile Operations Apple Inc. is a technology titan that is responsible for innovations such as the iPad, iPod, and Mac computers. Additionally Apple creates software, devices that operate separately from computers know as peripherals, mobile devices, digital content, and network applications (Datamonitor). Furthermore Apple is also responsible for the creation of the Mac OS X and iOS operating systems, which are software for multiple products such as the Mac, iPhone, iPad, and iPod
Words: 1527 - Pages: 7
Behavior and Communication Paper BCOM/230 July 23, 2012 Behavior and Communication Paper Apple Inc., a multinational corporation, began operations in the 1970s in Cupertino, California. The company designs, markets electronics, personal computers, and software with simplicity in mind, for seamless use by the consumer. For the first 30 years of the company’s tenure, it was known as Apple Computer, Inc. - However, in the early 2000s, the company would remove the word "Computer" to reflect the company’s
Words: 862 - Pages: 4
competitive advantage the company will need to be profitable in the market. Innovation impacts the strategy, process, products and services that a company has to offer. Three organizations that have greatly used innovation are Discover Financial Services, Apple Inc, and McDonalds. The impact that innovation has on an organization is significant. Defining what innovation, creativity, and design are to and organization and the impact it can have on an organization. When an organization looks at innovation the
Words: 1353 - Pages: 6
compare, contrast and learn from their path to glory. Based on these facts, this research paper will study three different successful electronics companies from three different countries/cultures. These are Apple Inc. of USA, Samsung Electronics of South Korea and Sony Corporation of Japan. Apple and Sony Corporation are both involved in many types of business activities and Samsung Electronics is part of a larger multinational conglomerate (Samsung group) which comprises numerous affiliated international
Words: 3521 - Pages: 15
Directors (the “Board”) of Apple Inc. (the “Corporation”) has adopted these governance guidelines. The guidelines, in conjunction with the Corporation’s articles of incorporation, bylaws, and the charters of the committees of the Board, form the framework of governance of the Corporation. The governance structure of the Corporation is designed to be a working structure for principled actions, effective decision-making and appropriate monitoring of both compliance and performance. I. The Role of
Words: 2074 - Pages: 9
