A. 1. SWOT Analysis Strengths IBM’s continued domination of the global market produced record increases in revenues every year, with most of the revenues coming from its highly successful System/360 and System/370 mainframe series. These powerful mainframes, which fully automated a company’s manual information processing systems, became the industry standard that competitors tried to match. Apart from this, IBM’s high-priced lease strategy, backed by excellent customer service, also contributed
Words: 1245 - Pages: 5
PEST Market Analysis Tool PEST analysis method and examples The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business. A PEST analysis is a business measurement tool. PEST is an acronym for Political, Economic, Social and Technological factors, which are used to assess the market for a business or organizational unit. The PEST analysis headings are a framework for reviewing a situation, and can also, like SWOT
Words: 3465 - Pages: 14
SIMILARITIES BETWEEN SWOT AND PEST ANALYSIS SWOT and PEST analyses are similar both focus on environmental factors that may affect a company. Both types of analysis use group brainstorming to identifying environmental factors. However, there are several important differences between the analysis frameworks that must be understood before either can be used effectively. PURPOSE Both SWOT and PEST have become components of a good business plan and are key in evaluating environmental factors
Words: 444 - Pages: 2
Assignment. 10 marks CLOs S1, S2, S3 1. Analyze and develop internal and external factors by using SWOT and PESTEL Analysis for competitive business strategies. 5 marks 2. Demonstrate the business models and corporate value chain analysis. 5 marks Analyze and develop internal and external factors by using SWOT and PESTEL Analysis for competitive business strategies. 5 marks When planning a project it is important to learn about the internal and external factors that can affect
Words: 1304 - Pages: 6
recent decades, many companies has used SWOT and PEST analysis as useful techniques to identify its status and its environmental influences. SWOT stands for Strengths, Weaknesses, Opportunities, Threats; PESTLE stands for Political, Economic, Sociological, Technological, Legal, Environmental. This essay will mainly focus on the similarities and differences between a SWOT analysis and a PEST analysis and elaborate the reason why a company can use a PEST analysis. Some advantages and disadvantages
Words: 283 - Pages: 2
Restaurant is to expand aggressively in the Singapore market. The purpose of this report is to convey the detailed environmental analysis conducted, as well as the identified SWOT and PEST analysis, both internal and external environments for Nando’s Restaurant that is based in Singapore. 2. Environmental Analysis 2.1 Definition of Environmental Analysis “Environmental analysis presents information regarding the organization’s current situation with respect to the marketing environment, the current
Words: 1603 - Pages: 7
SWOT Analysis Guide The comprehensive guide to the SWOT analysis method In the following guide we will introduce you to several widely used strategic planning methods. They enable business executives and strategists to evaluate options, plan for the strategic goals and implement the changes necessary to achieve those goals. The evaluation version of the guide Distribution note: You may NOT distribute the original or modified version of the document. Check more information about licensing in
Words: 1827 - Pages: 8
(Johnson et. al 2011). This requires good understanding of the externalinternal environment, organisational purpose and culture. The tools commonly used to develop understanding and perform a strategic analysis are presented in Appendix 1.0.This essay aims to lay the foundation for a comprehensive analysis of current strategic potential of Singapore Airlines (SIA). Firstly, the focus is on how to identify the sources of information about macro environment, unique features of airlines industry and in depth
Words: 1743 - Pages: 7
operates. PEST and SWOT analysis are the tools used to find out the current status and position of an organization or individual in relation to their external environment and current role. They can then be used as a basis for future planning and strategic management. PEST analysis is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project, product or service. PEST is a mnemonic
Words: 347 - Pages: 2
it operates. PEST and SWOT analysis are the tools used to find out the current status and position of an organization or individual in relation to their external environment and current role. They can then be used as a basis for future planning and strategic management. PEST analysis is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project, product or service. PEST is a mnemonic
Words: 321 - Pages: 2
