CHAPTER 12 GLOBAL MARKETING CHANNELS AND PHYSICAL DISTRIBUTION SUMMARY A channel of distribution is the network of agencies and institutions that links producers with users. Physical distribution is the movement of goods through channels. Business –to-consumer marketing uses consumer channels; business-to-business marketing employs industrial channels to deliver products to manufacturers or other types of organizations. Peer-to-peer marketing via the Internet is another channel. Distributors
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ENSURING MORE EFFICIENT MARKETING OF PETROLEUM PRODUCT; THE ROLE OF PHYSICAL DISTRIBUTION A Graduate Seminar Paper Submitted to the Department of Marketing Faculty of business administration University of Nigeria Enugu Campus In partial fulfillment of the requirements for the degree Master of Business Administration (MBA) Graduate seminar (MKT 803) By Onah Godfrey C. PG/MBA/12/62555 AUGUST 2014 APPROVAL PAGE This review by: GODFREY. C. ONAH Titled: Ensuring efficient marketing of petroleum product;
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Strategic Case 6: Gamestop Plays to Win Carol Craig Wayne County Community College July 30, 2014 Table of Contents Introduction 3 Role of Physical Distribution in Retailing Strategy 3 Dual Distribution and Gamestop’s Marketing Efforts 4 Time, Place, Possession, and Form Utility 4 Game Vending Machines on College Campuses 5 Introduction Gamestop was founded in 1996 as a specialty retailer of new and used video game hardware and software. They have 6,600 stores in 17 countries and stock popular
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22 Marketing Mix 22.1 Introduction The basic task of marketing is the delivery of product(s) to consumers so that their needs are fulfilled and organisational objectives are also achieved. This involves several important decisions, e.g. deciding about the product or products which should be offered for sale, price of the product, markets where products may sell and the means of communication with the consumer for the sale of the product. All these decisions form part of marketing-mix. In this
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functions. The process of distribution of goods involves all human and physical means which aid the smooth transfer of such good from the manufacturer to the final consumer. Nickeil (1998) The growing of distribution is a key strategy variable in marketing management. In deed, if one look at the major strategy of the marketing mix – product, price, promotion and distribution, the greatest potential for achieving a competitive advantage now lines in distribution. Distribution still offers a new frontier
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past six decades. The subject matter is organized in chronological order by decade. The 1950s were primarily a decade of transportation. During the 1960s the study of transportation evolved into the study of physical distribution. During the early 1970s more attention was given to physical supply, the inbound side of logistics systems. Later in the 1970s, universities began to offer more
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11: Distribution Customer Service and Logistics Physical Distribution gets it to Customers * Logistics (Physical Distribution (PD)): the transporting, storing and handling of goods in ways that match target customers’ needs with a firms marketing mix * Within individual firms and along a channel of distribution * Must determine the best way to provide a level of distribution service that customers are willing to pay for * A firm may spend over half of its total marketing dollars
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Logistics has an important relationship to manufacturing, marketing, finance, and other areas of the organization * Logistics Interfaces with Operations/Manufacturing * Logistics Interfaces with Marketing * Logistics Interfaces with Other Areas Interfaces w/operations/manufacturing -Length of production runs Balance economies of long production runs against increased costs of high inventories. -Seasonal demand Acceptance of seasonal inventory to balance lead production
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element of Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Reliance Mobiles do not find it very difficult to find the distribution channel because they are the old players and distribute their product in India. Promotion Another one of the 4P’s is promotion. This includes all of the tools available to the marketer for ‘marketing communication’
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business when expanding internationally. However, they still firm in extending domestic franchise strategies to foreign markets. Sadi (1997) stated that foreign-market modifications are made in terms of expansion strategies, franchise objectives, marketing mix, control systems, and support services. In his study, it was found that successful fast food companies do not replicate their domestic franchise formula in a foreign market. There are a number of business and practical issues which they consider
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