Based on the case “Cola Wars Continue: Coke and Pepsi in 2010,” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.” What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted differently? The game theory approach used between the two CSD giant Coke and Pepsi
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are also known as quick serve restaurants (QSRs). Main type of food sold at the restaurant, including burgers, sandwiches, snacks, Mexican food, and pizza. sales. The next four, Subway, Burger King, Starbucks, and Wendy’s, had $8 to $10 billion each in sales and 6% to 7% of the market. The three YUM! Brands restaurants in the top 20 (Taco Bell, Pizza Hut, and KFC) ranked sixth, seventh, and ninth individually. Together their sales totaled $16.7 billion, or 12% of the market, and placed YUM! Brands in
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Clash of Civilizations In 1993 Samuel Huntington wrote an article titled “Is there a clash of civilizations”. The thesis was very much born in the context of the end of the cold war. The idea of “clash of civilizations” suggests that twenty-first century global order will be characterized by growing tension and conflict between rival cultures or civilizations, as opposed to the political, ideological or economic conflict of old. Huntington furthermore argued that the world was split into 9 different
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America and Obesity Advanced Composition Devry University Justina Brown America and Obesity In the back of your mind, you might be thinking…how did your body change so quickly? It was like almost overnight. It starts with just being a little overweight to having to buy some more jeans. Facts announced by Dr. Neil Hutcher (2011) “Obesity is a disease that affects 34 percent of adults age 20 and over in the United States, which amounts to more than 72 million people. About 32.2 percent of
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------------------------------------------------- Marketing Feasibility Study The purpose of the Marketing Feasibility Study is to determine the suitability of this property for profitable development, and to define optimal products and amenities in accordance with projected market demand, and to project sales absorption and annual revenues from development of this property. The methodology entails examination of the site's market potential followed by research on the real estate consumer
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The design of a retail outlet plays a major role in the success of a retailing business. This question was inspired by the fact that when a food outlet is introduced in a locality, its menu is also changed to cater the localized flavor, like Pizza Hut introduced special flavors according to Pakistani taste, but the question is, does the interior design change as well? In my dissertation I will be discussing the retail brand outlets and will compare them with national brand outlets as well.
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implications of the Internet toward online travel agents: The case study of Lastminute.com * Investigating expectation from budget hotels: The case study of Holiday Inn Express. * Does brand extension in hotel chains affect buying decisions of customers? * Does brand influence buying decision making of pubs and restaurants in the UK? * Perception and attitude of British customers toward food ordering via the internet through Pizza Hut. * How can small catering firms utilise integrated
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Strengths The first defined Vietnamese fast food chain in Vietnam Fast food culture was initially imported to Vietnam in 1994 with the birth of the first restaurant named Chicken Texas on Nguyen Trai Street, District 1, Saigon. Gradually, a queue of foreign fast food jumbos have landed onto Vietnam and dominated the market with the everyday-seen names like KFC, Lotteria, Jollibee…They have helped shape up fast food culture with western style in the country that has been globally
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Kentucky Fried Chicken and the Global Fast-Food Industry Case Analysis 1.0 Source Problem The change in demographic trends in the past two decades has seen an overall increase in costs for KFC and other fast food chains. Due to immense price competition and saturation of the US market, KFC is unable to raise its prices to cover the increased costs. The slower US population growth rate, oversupply of fast food chains and the minuscule 1% growth in the US restaurant industry per year has resulted
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PROJECT REPORT ON CONTENTS OF THE PROJECT: * Acknowledgement * Executive Summary * Objective of the Study * Quick Service restaurant in India * Key drivers in Indian quick service restaurants * History * Introduction * Strategies taken by Domino’s * Service Blueprint of Domino’s * 7P’s of Domino’s * Flower of Services of Domino’s * Service marketing triangle of Domino’s * Methodology
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