Strategy and culture in J D Wetherspoon 1.0 Introduction------------------------------------------P1 2.0 Procedure---------------------------------------------P1 3.0 External environment-------------------------------P1 4.1 Examples of factors 4.2 SWOT analysis 4.3 Set of guidelines about management 4.0 Organisational culture------------------------------P3 5.4 Organisation culture and shared values 5.5 Culture of J D Wetherspoon 5.6 Organisation
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ESSENTIALS OF MARKETING THIRD EDITION JIM BLYTHE Essentials of Marketing ii Marketing Planning: principles in practice We work with leading authors to develop the strongest educational materials in marketing, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times Prentice Hall, we craft high quality print and electronic publications which help readers to understand and apply their content, whether studying
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