UNIT 1 i Overview of strategic management Unit 1 BMG 303/05 Strategic Management Overview of Strategic Management ii WAWASAN OPEN UNIVERSITY BMG 303/05 Strategic Management COURSE TEAM Course Team Coordinator: Dr. Chuah Poh Lean Content Writer: Dr. Hasliza Abdul Halim Instructional Designer: Mr. Khoo Chiew Keen Academic Member: Ms Lum Li Sean COURSE COORDINATOR Ms. Loo Saw Khuan EXTERNAL COURSE ASSESSOR Associate Professor Dr. Haji Hamzah Dato Abdul Rahman, Universiti
Words: 23866 - Pages: 96
BSB51215 Diploma of Marketing Queensford College COMPLETE ASSESSMENT DOCUMENT BSB51215 Diploma of Marketing BSBMKG502 Establish and adjust marketing mix Assessments are to be completed and then submitted in Moodle (ensure you “submit” – not just “save”) “Specifications” lists the only requirements ROLE-PLAYS Any student able to attend in class The assignment submission is to be done in the normal manner with the following statement completed for the relevant section about the
Words: 1776 - Pages: 8
Performance Social Performance Management (SPM), as defined by Myers (2013), is the process of effectively managing an organization so that the institution can achieve a desired social mission. SPM is a management technique that pays significant focus on the customer as the core indicator of its operations' decisions. It starts with a clear social strategy which is executed by the board, management, and employees of the institution. Corporate Social Responsibility is intertwined with Social Performance
Words: 1302 - Pages: 6
INTRODUCTION……………………………………………………………………………….2 1.1 The strategic contexts and terminology – missions, visions, objectives, goals, core competencies of Samsung…………………………………………………………………..3 1.2 The issues involved in strategic planning………………………………………………….6 1.3 Different planning techniques of Samsung electronics…………………………………...8 2.1 Organization audit for Samsung Electronics…………………………………………….11 2.2 Environmental audit for Samsung Electronics………………………………………….13 2.3 The significance of stakeholder
Words: 5872 - Pages: 24
Mid-term Review Questions Chapter 1 1. Define strategic competitiveness, strategy, competitive advantage, above-average returns, and the strategic management process. Strategic competitiveness is achieved when a firm successfully formulates and implements a value-creating strategy. Strategy is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage. Competitive advantage is when a firm implements a strategy that its
Words: 4673 - Pages: 19
Jerry’s: Preserving Mission and Brand within Unilever op yo In December 2004, Ben & Jerry’s head of Social Mission, Yola Carlough, sat in her office in South Burlington, Vermont, talking with the company’s “social auditor,” an external consultant hired to generate an independent perspective on the company’s performance. Together, the two were compiling data for a forthcoming report, Social and Environmental Assessment 2004, in which Ben & Jerry’s social and environmental performance would
Words: 8645 - Pages: 35
such aims. J Thompson (1990) describes the mission statement of a company as defining the primary purpose of the organisation, what business it is in and, whom the company is seeking to serve and satisfy. Therefore, the organisation activities should revolve around the mission statement. Many companies, in order to remind employees about their roles and what is being pursued, they have mission statements on the wall. Furthermore, Vision builds up on the Mission Statement, that is, what the organisation
Words: 2058 - Pages: 9
Biosystems Engineering Pty Ltd was incepted in year 1999 under the proprietorship of Richard Sulman and further registered in year 2008. It was developed to significantly improve the way today’s working of environmental projects and issues. With the ever increasing concern for environmental problems their product and services offered tremendous advantages to local environment. Biosystems Engineering Pty Ltd will be positioned as high-end disseminators in engineering knowledge to solve systems
Words: 5162 - Pages: 21
------------------------------------------------- Case Study on H&M Module 1, Business Organization and EnvironmentHuman, physical and financial resources to create goods and servicesH&M is a popular clothing store and it is usually cheaper than other brands. H&M carry out its goods and services through human, physical and financial resources. The resources are designer, stylist, Media (models), stakeholders, distributing channels (stores or online) and share holders. Human resources
Words: 4122 - Pages: 17
models is to find a way to identify external and internal factors that can affect the working conditions of an organization. Many diagnostic models have been developed along the years to ensure these factors are well identified and the organizations can function properly following a certain model. The diagnostic model that will be analyzed in this paper is Burke-Litwin. BURKE-LITWIN MODEL The Burke-Litwin model describes multiple factors and drivers of change that can be seen from top to bottom
Words: 1661 - Pages: 7
